Sr. Manager, Pure Play Wholesale

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Sr. Manager, Pure Play Wholesale

Purpose of Role

As a senior leader within the Digital Commerce organization, the Senior Manager Pure Play Wholesale is responsible for setting the strategic direction and driving the execution of the EMEA pure‑play wholesale digital business. This role plays a critical part in accelerating growth with key European digital partners such as Amazon and Zalando, while ensuring a premium, consistent and consumer centric brand experience across these platforms.

Reporting directly to the Senior Director Digital Commerce EMEA, this role is a member of the Digital Commerce Leadership Team and acts as a key connector between wholesale, marketplace and digital teams. Given the strategic importance of pureplay partners within the European digital ecosystem, the role requires strong cross‑functional leadership and close collaboration with marketplace, merchandising, planning, marketing, finance, supply chain and operations teams to deliver profitable growth, operational excellence and long-term partner value.

The Senior Manager Pure Play Wholesale owns the commercial performance of the channel, including full P&L accountability, and leads strategic planning, in season execution and partner relationship management to maximize revenue, margin and brand equity across EMEA. The role also includes managing and developing a high-performing team.

Your Impact

• Define and execute the EMEA pure‑play wholesale digital strategy, aligned with regional digital commerce and brand objectives.
• Own and grow strategic relationships with key European digital partners including Amazon, Zalando and About You, acting as the senior commercial and strategic point of contact.
• Develop and execute joint business plans, category strategies and long-term growth roadmaps with wholesale digital partners.
• Own the P&L and financial revenue targets for the pureplay wholesale channel, driving ambitious, profitable and sustainable growth.
• Analyze and optimize key commercial KPIs including revenue, margin, growth rate, WOS and operational performance and translate data into clear, actionable recommendations to improve business outcomes and operational efficiency.
• Ensure a premium and consistent Under Armour consumer experience across partner platforms, thinking beyond wholesale execution to elevate brand presentation, content, assortment and service levels.
• Drive operational and commercial efficiency by leveraging partners’ marketplace capabilities, scale and data insights.
• Lead cross-functional planning and execution (dotted-line leadership) across wholesale marketing, merchandising, planning, operations and supply chain teams to deliver agreed strategies and targets.
• Identify risks and opportunities within the partner ecosystem and proactively implement corrective actions.
• Act as a senior stakeholder internally, influencing decision making and ensuring strong alignment between wholesale, marketplace and brand teams.
• Foster a proactive, agile and customer focused mindset across all stakeholders involved in the pure‑play wholesale business.
• Lead, mentor, and develop a team of two marketplace specialists.
• Foster a high-performance culture focused on innovation, agility, and results.

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, Digital Commerce or a related field.
• 8–10 years of industry experience, with a minimum of 5 years in direct account management of Amazon and Zalando within a digital or wholesale environment.
• Proven experience owning and managing P&L and financial targets within a complex, multi‑market setup.
• Strong analytical skills with the ability to translate data into strategic insights and actionable business decisions.
• Demonstrated ability to develop and execute category strategies and joint business plans with large digital partners.
• Excellent stakeholder management skills, with the ability to influence cross-functional teams and senior external partners.
• Experience leading cross-functional teams in a matrix organization; people management experience is a strong plus.
• Strong understanding of e‑commerce metrics, wholesale economics and digital consumer behavior.
• Ability to work under pressure, manage multiple priorities, and consistently deliver against commitments.
• Excellent verbal and written communication skills in English; German is a plus.
• Experience in the Sport or Fashion industry is highly desirable.

Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources: programs to promote physical activity and overall well-being.
• 28 days holiday
• Teammate Resource groups (e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing).
• Human Performance Institute (Gym) on site