Marketing Cloud Specialist

Basic-Fit’s CRM team is expanding and looking for a new colleague in the best marketing team of the Netherlands in 2025 (awarded by NIMA) to support in maturing our marketing automation processes. Do you love making impact in a cross-functional team and do you want to work in a fast-paced, dynamic environment with endless possibilities? Do you have experience in (e-mail) marketing automation, and is everything you do data-driven? Then we must be looking for you!

Marketing Cloud Specialist

This Is What Your Role Looks Like

As a Marketing Cloud Specialist at Basic-Fit, you operate close to the business and function as the bridge with our IT teams. You’ll be a key player in the creation and maintenance of member communication processes. This includes campaign optimization, customer journeys and automation, where you’re always striving for the highest standards possible.

We use Salesforce Marketing Cloud to stay in touch with our growing international member base (almost 5 million members and counting) in 6 different languages. With your understanding of marketing automation possibilities, you are the right person to keep the CRM initiatives to increase the length of stay and lifetime value of our members scalable.

We have a lot of data available, which offers many chances for marketing automation. You’ll have plenty of room and responsibility to give direction to our marketing automation processes, in close operation with our IT team. We have a ‘test and learn’-mentality, which means you’ll be able to develop yourself quickly and grow along with Basic-Fit.

Your Responsibilities

• Develop and execute the CRM strategy to serve our members in the right way;
• Educate business stakeholders about marketing automation possibilities;
• Work closely with departments like Customer Service, Finance, Product to translate business requirements into automated journeys;
• Work closely with departments like IT and data intelligence to jointly develop the solutions;
• Improve existing and unlock new channels for communication with our members and help increasing the intelligence of our platform;
• Design and develop dynamic and personalized messages (email, app, SMS, WhatsApp) using AMPscript;
• Create and maintain customer journeys, triggered sends and email templates within Marketing Cloud;
• Create audiences through SQL to ensure we only contact the right members.

Who Are You?

For this position, you’ll need to have a curious mindset and an entrepreneurial, can-do attitude.

Additionally, we're looking for someone who is:

• A strong understanding of both IT and marketing processes;
• Technical experience as email marketeer or marketing automation specialist is preferred;
• Strong experience in Marketing Automation Software (ideally in Salesforce Marketing Cloud);
• Experience in programming is preferred; a solid understanding of SQL and JavaScript is a big plus;
• It’s a plus if you have experience using Data Cloud and/or Salesforce Personalization;
• You love working in a dynamic, positive environment, whilst developing your own skills and interests.

What We Offer You

At Basic-Fit, it’s not just about work, it’s about your growth. As a Marketing Cloud Specialist, you’ll have the freedom to make an impact and develop yourself in a dynamic environment.

What you can expect from us:

• Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
• Career Growth: Plenty of opportunities for professional and personal development.
• Work Culture: An informal, international, and down-to-earth environment. We value working together, so we work 4 days in the office, 1 day from home.
• Innovation: Your ideas contribute to strategic projects.
• Perks & Benefits: Travel allowance, bike plan, health insurance discounts, remote work allowance, and a pension plan (52% contribution by Basic-Fit).
• Fitness: Access to our gym at HQ.

About Basic-Fit

Basic-Fit is Europe’s largest low-cost, high-value fitness chain, with more than 4 million members across 1,600+ clubs. We are continuously growing and improving.