👋 Introducing the AI career coach in Magnet.me

Applying for jobs can be overwhelming, especially when you’re unsure whether a role fits, your profile is strong enough, or how to prepare for an interview. That’s why we’re excited to announce something new: the Magnet.me AI career coach.

A built-in career assistant that is designed to guide you at key moments in your journey. Whether you're figuring out what fits, updating your profile, or preparing for a conversation, the AI career coach is there to offer clarity, direction and confidence, all within your Magnet.me experience.

Why we built it

At Magnet.me we believe the right career can change a life and the right talent can transform a company. But right now, too many people get stuck. Not because they lack ambition, but because the job market makes it hard to see what fits. Candidates scroll endlessly, doubt their own profile, and hesitate to apply, not knowing if they're what companies are looking for.

Meanwhile, companies keep seeing the same mismatches: irrelevant applications, unclear motivation, and candidates who aren’t ready to engage. We built the AI coach to change that. Not with generic advice or abstract answers. But with support that’s smart, personal and deeply embedded in the moment someone needs it: when they’re looking at a job and wondering, is this me?

“Finding employment is generally seen as highly stressful. There is a lot of rejection involved, mismatches still occur far too often with far reaching consequences for both employers and employees. We want people to feel confident taking their next step,” says Laurens van Nues, Co-founder and CEO of Magnet.me. “The AI career coach is built to remove doubt, give direction, and offer support from orienting about opportunities, to actually landing your dream job — in a way that feels personal, not generic.”

What the AI career coach does

The AI career coach is built right into the Magnet.me experience and appears when you're looking at a job. It helps you in three specific ways:

1. Understand the fit

Get instant insights on how your profile aligns with the role based on your experience, interests and skills. Not a perfect match yet? The AI coach will highlight what’s missing, so you know exactly what to work on.

Unlike general tools like ChatGPT, the AI coach knows you. It understands your preferences, the companies you’ve engaged with, and how your profile compares to hundreds of thousands of others on the platform. “Our AI coach doesn’t just scan your CV, it analyses how you interact on Magnet.me” says Rogier Slag, CTO at Magnet.me. “It uses behavioural signals like your interests, activity, and profile data to build a more complete picture of who you are. That way, it can give feedback that’s both personalized and actionable.”

And because it knows today’s job market, not just old data, it helps you prepare for what matters right now.

2. Improve your profile or preferences

Missing a skill or experience? Add it directly. Want better matches? Adjust your preferences so Magnet.me knows what to suggest and what not to.

3. Prepare your application

Get interview-style questions tailored to the role, rehearse your answers, and build confidence. Without pressure or judgment.

Rogier: “We noticed that many job seekers hesitate, not because they’re unqualified, but because they lack clarity or confidence to actually take the next step. So we built the AI coach to lower that threshold. It helps candidates assess role fit and prepares them through role-specific interview practice. That leads to better-prepared, more motivated applicants, which improves hiring outcomes for both sides.”

What our users are saying

Our early users say the AI career coach feels intuitive, accessible, and actually helpful, especially when it comes to understanding fit and preparing with confidence.

Magnet.me user, Mai, a recent graduate currently looking for her first job, shared her experience with the AI coach: “The AI career coach really lowers the barrier to applying. It helps me quickly see whether a company might be open to someone with my background. And it’s made me more confident exploring roles outside my field, because I now better understand how to connect my skills to what the job requires.”

Jeroen, an account manager aiming to move into a more strategic role, shared: “Practicing how to talk about moments where I showed leadership gave me the confidence to apply for a management role. I got invited for an interview and I’m already through to the second round. The AI career coach feels human, and works better than LinkedIn’s version.”

What this means for employers

The AI career coach doesn’t just improve the candidate experience, but it also empowers employers by raising the bar for their entire hiring process. Instead of casually clicking ‘apply’, candidates now understand why they’re a fit (or not), what your job actually requires, and how to tailor their profile accordingly. They show up better prepared, with a clearer sense of why they want the role, and what they bring to the table.

As a result, companies receive:

• Fewer irrelevant applications

• More focused, better-prepared candidates

• Stronger interviews and better hiring decisions

And just as important: the AI career coach is honest. If there’s no clear fit, the candidate hears that too. Which means recruiters only engage with people who’ve already had that reality check and still believe they belong at the company.

What’s next

Laurens van Nues: “This is just the beginning. We’ll keep evolving the AI career coach, because we are building more than a job platform. We’re creating the new infrastructure for careers, that helps people move forward with purpose and clarity.”

Try it now

You’ll find the AI career coach directly inside your Magnet.me profile. Just open a job and take a look.