Internship - Marketing & Trade Marketing EU & CIS

Marketing & Trade Marketing Intern – EU & CIS (Albania, Georgia and Kazakhstan): An internship at HEINEKEN EMEA Export & Global Duty Free, based in Amsterdam, offers a chance to work in an international and dynamic environment within the team responsible for the Europe & CIS (Commonwealth Independent region).

• Location: Amsterdam, Netherlands
• Function: Commerce

“What makes this internship special is that you are truly part of the team from day one. You get the freedom to bring forward your own ideas, take ownership of real projects, and work across different markets and iconic brands such as Heineken and Birra Moretti.”

The internship

In the role of intern in the Europe & CIS business unit you will support on various Marketing and Trade Marketing projects across this region, with key focus allocated to Albania and Kazaksthan).

Roles & Responsibilities

• Responsible for creating market reports that include brand, Horeca and retail insights and competition activities. Share insights and learnings with the business unit.
• Support brand management with the evaluation of multiple media campaigns, influencer briefings, innovations and other brand activations
• Strategy and execution of visibility across touchpoints in horeca and retail. You are responsible for all point of sales material that goes towards our partners.
• Support pricing and portfolio analysis by creating price ladders and identifying opportunities across brands and pack formats.
• Organize partner visits in Amsterdam and support on other related hospitality activities (support the preparation of the Formula 1 Race in Baku)

Your new team and workplace

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.

This is a hands-on role where you will be in touch with internal stakeholders and external partners. Your work will span creating market reports, the roll-out of point of sales materials for Heineken and Birra Moretti and support on analysis and execution for launching new products and brands into these markets. You will report into the Brand Manager and you will also work closely with the Trade marketing Manager.

What a day in the internship could look like

A typical day is never quite the same. You might start by diving into the latest market and consumer insights, followed by a call with one of our partners. In the afternoon, you could be working on a Heineken or Birra Moretti activation, coordinating point-of-sale materials, supporting an influencer campaign in Albania, or helping prepare an exciting event such as Formula 1 in Baku. Along the way, you’ll work closely with different stakeholders, take ownership of your own projects, and have opportunities to bring your ideas forward.

The unique you!

We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• Affinity with the FMCG industry and specifically the Beer & Beyond category
• Organized and structured: thrives in a fast-paced environment with multiple responsibilities, keeping workflows clear and efficient while managing competing priorities
• Strong communication skills: you easily connect with internal and external stakeholders
• Pro-active and eager to take ownership
• Creative (e.g. you come up with new ideas to activate our brands in on-trade)
• Interest and understanding of consumer trends and (trade)marketing
• University student studying; preferably a final-year Bachelor’s or Master’s student, studying Economics, Business Administration, Marketing, International Business, or another related field.
• Fluent in English, both written and spoken

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!

Conditions of HEINEKEN

1. You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.
2. In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
3. In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
4. You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.
5. You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

During your time as an intern at HEINEKEN, you’ll work in a dynamic environment where growing and learning are at the heart of everything we do. Together, we brew your future step by step. In addition, we offer you:

• A full-time internship, starting on February/ January 1, 2027
• The duration of the internship is 5 or 6 months (to be agreed upon with your internship supervisor)
• Your home office will be located in Amsterdam
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home
• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek
• You will earn 2 vacation days per month (based on a full-time internship)
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed

Bring your true self

We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you.
So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That’s what we value most and what helps you stand out.

Working at HEINEKEN

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.