Internship: Digital Business & Commerce

Hi (potential) master student! Are you looking for a challenging thesis internship where you also get introduced to the dynamic world of consultancy? Then we have the ultimate opportunity!

• Role: Internship: Digital Business & Commerce — Business & Technology Delivery New Associate | Early Career | Full time
• Period: 4 – 6 months
• Hours per week: 32 - 40
• Location: Hybrid (ITO office, Amsterdam and work from home)
• Start date: February 2027

THE WORK

The rise of agentic commerce marks one of the most profound innovations in how consumers discover and purchase products since the start of digital commerce itself.

The Commerce team from Song focuses on accelerating these digital commerce journeys by leveraging new technology developments combined with deep industry knowledge. Due to your great interest in innovative technological developments and one or more of these digital focused domains, you will be effortlessly included within the team and quickly seen as a full member. Our driven analysts, architects, developers, creative managers and, of course, consultants are eager to take you by the hand for your first consultancy experience in addition to your thesis research. This ensures that you will have the opportunity to learn more about how we create value for our customers by using an AI-first, life-centric approach. In doing so, you will get your first hands-on consultancy experience while writing a master's thesis.

Accenture Song’s Commerce team is looking for a thesis intern who wants to take part in our knowledge development within the fields of Marketing Technology, Generative/Agentic AI, E-Commerce, Customer Activation, Content platforms, and Sales solutions.

Our Team
The Commerce team is part of Accenture Song, Accenture’s creative engine. Our Amsterdam department is home to more than 220 ambitious people. We think, we plan, and we create platforms and experiences that help our customers solve problems and seize opportunities.

Some of the topics we work on:

• Commerce Platforms: Enables seamless and optimized end-to-end B2B and B2C platform solutions for our clients. This team creates and optimizes commerce platforms by implementing the newest technologies while improving user experience and customer journeys.
• Customer Activation: Focuses on identifying and evaluating the most effective tools and strategies to optimize customer experience, for example by personalization, omni-channel experience, and digital enablement.
• Content: The content team creates experiences by enabling content possibilities for our clients. This expertise results in optimized user interaction and new types of engagement.
• Sales: Helps our customers drive sales effectiveness as well as B2B impulses. We do this by optimizing and digitalizing a business presence to boost sales with the newest technologies.

Daily Tasks As an intern within the Commerce Team, there is one main focus: Writing your thesis about a topic within the domain of Digital Business. In addition, we would also like to introduce you to Accenture Song and the world of consultancy. The following can be expected:

• Conducting research within the digital business domain;
• Writing your thesis with the support of dedicated people in the Commerce team;
• Get the opportunity to present your results to our team and others within the organization at fixed times;
• Gain experience as a consultant within Accenture.

Research We support research topics that connect to the following domains, among others:

• The rise of agents and the effect of (Gen)AI on Digital experiences within the domain(s) of Commerce, Sales and/or Content Management Systems;
• Agentic Commerce;
• The future of developing Digital Experiences across the entire customer journey;
• (Composable) Platform Architecture;
• Consumer Data Usage: Gathering / reporting insights for commerce platform optimization;
• Selling retail media and / or advertising space on Commerce Portals;
• Agentic solutions within domain of digital product developments;
• AI-driven automation for seamless content migration across digital platform;
• Enhancing content quality during AI-powered migration and transformation;
• Content lifecycle management strategies for sustainable platform growth.
• Ways to leverage technology and data (agents, co-pilot, guided selling, etc.) to boost sales productivity;
• B2B sales towards a digital omnichannel strategy;

While we are open to different research approaches, we particularly welcome thesis projects that include a strong practical component — for example, developing or testing an (Agentic) prototype, use cases, or proof of concepts.