Field Brand Manager - Rare Tumors
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We are seeking a dedicated and results-driven Field Brand Manager to join our Rare Tumors team in the Netherlands. In this pivotal role, split roughly 60% marketing (office based, Schipol-Rijk) and 40% customer-facing (country-wide travel), you will take ownership of brand strategy execution while acting as the primary point of contact for Health Care Professionals (HCPs), orchestrating internal resources to ensure impactful, compliant customer engagement.
- Location: Schiphol-Rijk, Noord-Holland, Netherlands.
- Job type: full-time, part-time possible.
Your Role:
You will define requirements for and oversee the development of promotional and educational materials, ensuring consistency with brand strategy and customer needs, and lead the Medical Legal Regulatory (MLR) approval process end to end. You will coordinate the annual brand planning cycle in close collaboration with Medical, MAP/GAP, and other relevant functions, and monitor regulatory updates and competitor activity to keep materials compliant and competitive.
As the face of the brand to customers, you will promote the licensed portfolio through on-label scientific dialogue, organizing activities such as small group meetings and roundtable events, while working in close alignment with Medical. You will build in-depth knowledge of your accounts, driving systematic account planning that reflects a 360° view of clinical pathways, patient journeys, and payer considerations, and blending face-to-face with virtual engagement through our omnichannel tools.
You will also develop a strong understanding of local healthcare pathways and payer policies, identifying practical service or pathway improvement opportunities, and channel relevant field insights back into brand, medical, and access strategies. Fulfilling pharmacovigilance and quality assurance duties, and promptly escalating any drug safety or quality issues, is an integral part of this role.
This role is essential to the growth and success of the Rare Tumors franchise in the Netherlands.
Who you are:
- Bachelor's degree in Life Sciences, Business, or a related field.
- Experience in a marketing role within a specialist care therapeutic area (oncology, neurology etc).
- Experience working within hospital systems and complex stakeholder environments.
- Strong scientific and therapeutic area knowledge (on-label), with sound judgment on when to hand over off-label, pipeline, or medical-only conversations to Medical Affairs.
- Strong strategic influencing and stakeholder management skills, with the ability to build lasting relationships with customers and key opinion leaders.
- Excellent cross-functional coordination and collaboration skills, combined with genuine team-playing abilities and empathy.
- Clear, impactful communicator with strategic and critical thinking, strong problem-solving, and solid project management skills.
- Strong understanding of healthcare systems, reimbursement, and market access.
- Able to travel ~40% of the time, country-wide within The Netherlands with a valid driving licence.
- Fluent in Dutch.
Desirable skills:
- Business level or above proficiency in English.
- Experience with rare diseases or tumors.
- Exposure to Market Access.
- Confident user of virtual and omnichannel engagement tools.
What we offer:
Financial & Protection
These core benefits help to provide long-term financial stability for you and your family.
Health and Wellbeing
This pillar is important to us. Therefore, our health benefits are designed to support employees physical and mental wellbeing, e.g. health checkups or medical insurance.
Family
From our Fertility Benefit, to helping support your family life through all its different stages.
Time Away
Time to recharge and specific Leaves to support life events and choices
Life-style
Such as flexible working, gyms, car benefits, shopping discounts.
Merck: the vibrant science and technology company.
Science is at the heart of everything we do. It drives the discoveries we make and the technologies we create.
We make a positive difference to millions of people’s lives every day. Our constant curiosity and specialist approach drive our partnerships and bring new ideas to life. From advancing gene editing technologies and discovering unique ways to treat the most challenging diseases to enabling the intelligence of devices.