Regional Brand Manager (Balkan & EastMed)

We are looking for a passionate and driven Regional Brand Manager (Balkan & EastMed) to join our Balkan & EastMed Marketing teams. You will play a key role in growing our Early Life Nutrition category across the region and will be responsible for the brand management of Aptamil, Nutrilon, Bebelac and Cow&Gate.

This role is dynamic and covers 2 regions of 10+ countries, operating through a distributor-led model, requiring strong cross-market coordination, clarity in execution, and a highly collaborative mindset.

You will translate brand strategy into actionable plans, coordinate cross-channel campaigns, and support high-impact projects across multiple markets. You will be the engine behind brand execution, ensuring digital, BLT / ATL, and distributor activations land with excellence.

• Netherlands
• Rijswijk
• Hybrid
• Permanent Full-Time

About the job

Key Responsibilities

Business & Strategic Planning

• Track and interpret consumer trends, competitor activities, and market insights across both the Balkans and EastMed regions.
• Analyze brand performance (sales, share, pricing) and identify opportunities and risks.
• Support the Senior Brand Manager in strategic planning, including innovation pipelines, brand communication, and channel strategy.
• Lead end-to-end innovation projects: Market analysis, concept development, claims alignment, creative assets, GTM planning, Product launch and post-launch evaluation.
• Coordinate with global, regional, and local teams to ensure smooth cross-functional alignment.
• Develop market growth strategy, short & long term planning, Support with budget planning and follow excellence in execution.
• Produce competitor and category reports that translate insights into clear actionable recommendations.
• Conduct Market research and consumer tracker research to identify new opportunities and improve and fine-tune specific market insights that can be translated to growth.

Campaign & Activation Execution

• Coordinate execution of ATL, BTL, digital, social media platform, influencer, OOH and TV campaigns.
• Work closely with agencies and internal teams (Sales, Digital, Medical, Regulatory) to deliver integrated activations.
• Partner with distributors on local implementation and measurement of campaigns.
• Manage cross-channel assets, ensure proper localization, and maintain brand consistency for both our local and global brands.

Digital & Social Execution

• Own the social media content calendar for short-term and long-term brand campaigns.
• Collaborate with the digital team on new tools, engagement strategies, A/B testing, and optimisation.
• Stay up to date with emerging digital trends and leverage them to innovate brand communications.

Project & Stakeholder Management

• Manage the Balkan PM (Bulgaria based), ensuring clear structure and timelines, priorities and support in the ongoing project and on-time delivery.
• Navigate a complex organisational matrix, aligning with global, regional, and local teams.
• Manage our partners' relations in each market, for both the Balkan region and Eastmed (Israel & Cyprus) with the local teams.
• Coordinate cross-border stakeholders to drive seamless project execution.
• Coordinate with media, creative, and digital agencies to ensure timely delivery of assets.
• Maintain budget trackers, campaign reporting, and documentation.

About you

You fit this role perfectly if you are/have:

• 3–6 years of experience inBrand Management or Marketing, ideally in FMCG, healthcare, or consumer goods.
• Strong understanding of digital marketing, influencers, social media, and multi-channel execution.
• Demonstrated experience in ATL/BTL campaign development and excellence in marketing execution.
• Proven ability to work on innovation/Renovation projects (project management, claims, packaging, GTM).
• Experience working with agencies and coordinating multi-market projects.
• Analytical mindset with the ability to translate data into clear actions.
• Strong stakeholder management and communication skills.
• Organized, proactive, and comfortable working in a fast-paced, matrix environment.
• Fluency in English is a must, Fluency in Hebrew is a plus.
• Willing to travel to the countries in Balkan region.

About Danone

Nutricia Worldwide is one of the most dynamic and international divisions within Danone, operating in 48 countries with 55 business partners (distributors) together with the power of our team from 35 different nationalities. We are a growing profitable business that is truly diverse and unique.

We offer:

All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension, 30 days of annual leave (with the opportunity to purchase more) and you will receive a monthly health care allowance. In addition, you can get discount on your gym membership, and we offer initiatives focused on nutrition, physical, and mental health. We provide continuous learning opportunities through workshops, online courses and training sessions.

In the Netherlands we also offer a hybrid working environment which enables each team to meet our people's desire for flexibility. You can work from one of our People Hubs in Hoofddorp, Utrecht and Rijswijk or you can work from home.