Senior Product Manager Digital Asset Management

How do digital assets power the next generation of shopping experiences?

Digital assets help customers discover products, make informed purchasing decisions, and trust our assortment. Increasingly, they also power the next generation of shopping experiences, from conversational search and AI-powered commerce to richer, more engaging content experiences. As Senior Product Manager Digital Asset Management, you lead the Digital Asset Management team within Product Catalog, part of the Core Assortment, Price & Promotions area. Your mission is to maximize the value of digital assets across bol, while evolving the capabilities that will power the next generation of shopping experiences. Today, this means owning the platform behind millions of product assets. Tomorrow, it means helping shape the content capabilities that enable a much broader range of experiences across bol.

• Bachelor / Master
• 6.150-7.650
• Utrecht
• 7-10 year

The biggest challenge

Your challenge is to successfully balance two worlds. You are responsible for a business-critical platform that already supports millions of product assets and directly impacts assortment quality, customer experience, and compliance. At the same time, you help define and build the reusable capability layer that enables future content experiences across bol. This requires strong stakeholder management, strategic thinking, and the ability to turn diverse business needs into a coherent product strategy and tangible outcomes. You work across business and technology domains, looking beyond organisational boundaries and individual use cases to identify common problems and scalable solutions. Success means continuously balancing operational excellence, innovation, and platform thinking, while leveraging the team's deep expertise and maintaining clear ownership and focus.

What you will do as Senior Product Manager Digital Asset Management

You lead the evolution of the asset pipeline that powers millions of product images, videos, and compliance-related documents. Together with teams across bol, you define how product assets can better support conversational search, social-inspired shopping, and future AI-powered shopping experiences while continuing to meet quality and compliance requirements. You also work with stakeholders from advertising, marketing, and content domains to build reusable capabilities for metadata extraction, moderation, and content governance. These capabilities help determine which content can be shown, where it should be surfaced, and to which audiences it is most relevant, enabling richer and more personalised customer experiences across channels.

• Lead the evolution of the asset pipeline that powers millions of product images, videos, and compliance-related documents.
• Define how product assets support conversational search, social-inspired shopping, and future AI-powered shopping experiences.
• Collaborate with advertising, marketing, and content domains to build reusable capabilities for metadata extraction, moderation, and content governance.
• Build the capabilities that enable relevant content to be surfaced across channels and customer journeys.
• Build shared Digital Asset Management capabilities that help multiple business domains innovate faster.

Why you can make a difference

In this role, you get the space to define and communicate a compelling vision and strategy for Digital Asset Management, balancing today's product asset ecosystem with tomorrow's content domains. You translate strategic opportunities and business needs into clear product outcomes, roadmaps, and execution plans. By identifying shared problems across business domains, you turn them into reusable platform capabilities that create value across bol. You align stakeholders across business and technology domains and influence decisions without formal authority. Additionally, you get to balance immediate use case needs with scalable, reusable investments while maintaining clear ownership and scope for the Digital Asset Management domain. You also lead the adoption of AI-enabled capabilities for asset creation, enrichment, metadata extraction, moderation, and governance.

3 reasons why this is (not) for you

Platform thinker

You love identifying shared problems across different business domains and turning them into reusable, scalable platform capabilities.

Strategic planner

You excel at translating abstract organisational ambitions and business needs into clear product outcomes and execution plans.

Innovation-driven

You are excited about emerging technologies such as AI and how they can create value at scale.

Where you'll be working

As Senior Product Manager Digital Asset Management, you lead the Digital Asset Management team within Assortment, Price & Promotions (APPA), part of Core I. Today, the team owns the critical digital asset pipeline behind bol's assortment, including product images, product videos, and product-related documents that support compliance, product safety, and assortment quality. These assets are consumed across the entire customer journey, from search and product detail pages to recommendations and external channels like Google Shopping. Over the coming years, bol will expand beyond traditional product content to include creator content, banners, displays, advertising assets, and marketing content. Your team plays a leading role in centralising these capabilities, enabling multiple business domains to innovate faster while maintaining consistency, quality, and compliance. As Digital Asset Management evolves beyond product content, you will help shape which capabilities should become shared platform investments and which should remain domain-specific, influencing how content is managed and used across bol.

Perks of having a blue heart

29 days

to recharge

Travel costs

Public transport, car, parking & charging covered

Pension plan

75% premium covered

Annual bonus

Based on sustainability goals