Brand Communication Manager (f/m/d)

This role contributes to Patagonia’s purpose by being responsible for managing Patagonia’s external voice and brand presence across EMEA, ensuring a cohesive and authentic expression of the brand through PR, communications, events, and social media. By bringing these disciplines together into a unified storytelling and engagement role, this role amplifies brand awareness and reputation, validates product credibility, drives action on environmental and responsible business issues, and builds meaningful connections with sports, customer, and activist communities. Through its team and external partners, this role ensures Patagonia EMEA’s voice remains consistent, credible, and compelling across all public-facing touchpoints.

Job Title: Brand Communication Manager (f/m/d)

Reports to: Senior Brand Manager

Direct Reports: 4

Location: Amsterdam, NL

Hybrid: Working from home for maximum 3 days per week

Main tasks:

• Team management: lead, manage, and develop an engaged and high-performing team through clear priorities and goals, feedback, and regular coaching, to nurture leadership, enable professional development, facilitate cross-functional collaboration, drive clear accountability, and deliver goals. Partner with line manager to plan resources and budget allocations, to align with long range EMEA strategy and objectives and scale our work and impact.
• Integrated external comms and brand amplification: develop and oversee integrated storytelling plans that connect PR, media relations, social media, and brand events into a cohesive expression of Patagonia across EMEA. Ensure consistency of messaging, tone of voice, and brand experience across external touchpoints while aligning with seasonal priorities, campaigns, and GTM milestones. Actively apply a justice and belonging lens to all storytelling and communication efforts.
• PR & media relations leadership: lead Patagonia’s PR approach across brand, product, sports, and environmental topics, strengthening brand reputation, relevance, and influence across EMEA. Oversee agency and media relationships, thought leadership initiatives, press engagement, and spokesperson development, ensuring effective amplification of Patagonia’s stories and priorities. Monitor performance and continually evolve PR approaches based on results and emerging opportunities.
• Crisis comms and issues management: lead EMEA crisis and issues communications, protecting brand reputation and maintaining trust with the communities Patagonia engages with. Ensure readiness through proactive planning, risk monitoring, and clear response frameworks. During crises, coordinate media engagement and alignment across regional and global stakeholders, while capturing learnings to strengthen future readiness.
• Brand events: oversee the EMEA events roadmap, ensuring brand activations, grassroots initiatives, films, and community events support strategic priorities, strengthen core sport engagement, and create meaningful connections with communities. Ensure events consistently express Patagonia’s purpose, storytelling, and values while developing frameworks that enable effective and scalable delivery across EMEA.
• Social and paid media and digital community roadmap: develop, manage, and guide the social media and digital community roadmap across social and digital platforms, in collaboration with the eComm Marketing & CRM team, and coordinating agency partners and freelance teams. Engage online communities and ensure brand and activism messaging are consistently and authentically represented and adapted across platforms, driving audience growth and meaningful interactions.
• Cross-functional digital optimization: partner with eComm Marketing and CRM team to optimize balance between brandstorytelling and conversion performance across email, display, web, affiliate channels etc., ensuring cohesive customer journey experiences that drive both brand engagement and customer conversion throughout seasonal campaigns.
• Collaboration and external partnership: collaborate across Marketing & Impact functions to ensure consistent storytelling across channels and touchpoints. Oversee relationships with agencies, freelancers, media partners, and other external collaborators, ensuring high-quality delivery and alignment with Patagonia’s brand standards and priorities. Partner with Environmental Activism and Global teams to amplify priority issues, share best practices, and balance global tone of voice, direction, and consistency, with regional needs and relevance.

What we’re looking for:

• An inclusive mindset
• Minimum 5 years’ experience leading integrated brand communications across PR, media relations, social media, events, and external communications, creating cohesive storytelling and brand experiences across multiple mediums and channels
• Advanced brand storytelling and communications expertise, with the ability to translate brand, product, sports, and environmental narratives into authentic stories that build credibility, engagement, and long-term brand health
• Excellent communication skills, both verbal and written
• Advanced reputation management and crisis communications capabilities, with the ability to assess risk, navigate sensitive situations, and protect trust through thoughtful and timely communication
• Experience leading agencies, media partners, freelancers, and other external collaborators, building effective partnerships and ensuring consistent, high-quality delivery aligned with brand standards and priorities
• Strong ability to establish prioritization, identify how and where to scale work and impact, and allocate budget and resources accordingly
• Strong ability to navigate ambiguity and hold space for different perspectives
• Strong leadership capabilities in team management and development, driving results by empowerment, ongoing feedback, and coaching
• Strong collaboration and co-creation mindset and skills
• Strong connection to Patagonia’s purpose
• An appreciation of the outdoors
• An interest in saving our home planet and making a positive impact through your work

What we offer

Our offers are based on relevant experience and skills, allowing us to ensure internal equity and consistency across the team.

We offer the following benefits:

• 25 days holidays per year (pro-rated if you work part-time)
• Pension scheme with 24.75% contribution (17.25% paid by employer and 7.5% paid by employee) enhanced with secondary pension scheme subject to eligibility criteria
• 40 EUR (net) WFH allowance paid monthly (pro-rated if you work part-time)
• Reimbursement of public transportation when commuting to the office
• Onsite catered lunches available 4 days per week (Monday, Tuesday, Wednesday, and Thursday) for an employee contribution of EUR 4 per meal
• Company laptop and mobile phone if needed for your role