Intern - Content Publishing

Are you passionate about the sports industry? Ever wondered what it takes to power a global icon like adidas? Join the Three Stripes family at our Amsterdam headquarters as an Intern - Content Publishing and get a front-row seat to the business behind the brand. We’re looking for curious students who are eager to learn, innovate, and experience firsthand how we change lives through sport.

YOUR INTERNSHIP ROLE

As a Content Publishing Intern, you will be part of the EU Content Publishing team within the eCommerce Store Operations department, a group that plays a key role within adidas by driving the execution, publishing, and optimization of digital content and campaigns across adidas.com and the adidas apps. The team works closely with Digital Activation, Consumer Experience, Digital Merchandising and Digital Product teams and is involved in seasonal campaign launches, quality assurance, site experience enhancements, promotional activities, and process and technical improvement initiatives, contributing directly to adidas' overall success.

WHAT YOU’LL DO & LEARN

• Assisting in the execution of specific global digital campaigns.
• Supporting the implementation of local brand campaigns and experiences.
• Helping maintain and improve campaign operations processes, documentation, and reporting tools.
• Collaborating with team members on process improvement initiatives aimed at increasing operational efficiency.
• Drive a dedicated AI automation project by identifying opportunities where AI tools can improve our workflows, researching automation solutions, creating proof-of-concept ideas, and presenting recommendations to the team.
• Gain hands-on exposure to eCommerce operations, content management, and campaign execution within a global organization, with opportunities to learn about digital marketing, consumer experience, and campaign analytics through cross-functional collaboration.
• Develop skills such as prioritization, communication, stakeholder management, analytical thinking, and problem solving.
• Build confidence working in an international team.

WHAT WOULD MAKE YOU A MATCH

• Enrolled as a fulltime student for the entire duration of the internship.
• Studying Communication, Journalism, Media Studies, Digital Media, Marketing, Information Technology, or a related field.
• Available for the full internship period 01/02/2027 - 31/07/2027.
• Comfortable working in English, both speaking and writing.
• Motivated to learn, curious, and open to feedback.
• Strong interest in digital content, storytelling, consumer experiences, and how content is delivered across digital platforms.
• Basic knowledge of Microsoft Office tools (especially Excel and PowerPoint).
• Experience publishing digital content or maintaining websites, blogs, or digital channels is an advantage.
• Familiarity with collaboration and project management tools such as Confluence and Jira is a plus.
• Passion for sport and/or an active lifestyle.

WHAT’S IN IT FOR YOU

• A structured learning experience in a global, fast paced sports company.
• Hands-on exposure that helps you grow your skills and business knowledge, working with cross functional teams.
• Structured training and development, including access to LinkedIn Learning, language training, and the adidas Learning Portal.
• Mentorship, networking opportunities, and participation in employee resource groups.
• Be part of our vibrant Amsterdam office and get involved in events, special guests' visits, educational workshops, sports activities, volunteering opportunities, and selected adidas-sponsored events.
• An international intern community and collaborative work environment.
• An inspiring campus with canteens, cafés, reflection rooms, and extensive sports facilities, including an onsite free gym.
• Employee discounts on adidas products.
• Monthly gross allowance: 1.200,00€.
• Holidays: 10 days during the internship.
• Transportation costs: Covered by adidas.
• Flexible and agile working arrangements (40% home office possible).

INTERNSHIP CONDITIONS

• Duration: 6 months.
• Working hours: 39 hours per week (full-time).
• Contract type: Internship (student status required throughout).
• Location: Hoogoorddreef 9A, 1101 BA Amsterdam, The Netherlands.

At adidas, we have a winning culture. We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture.

• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.