Intern - Brand Activation Benelux

Are you passionate about the sports industry? Ever wondered what it takes to power a global icon like adidas? Join the Three Stripes family at our Amsterdam headquarters and get a front-row seat to the business behind the brand. We’re looking for curious students who are eager to learn, innovate, and experience firsthand how we change lives through sport as an Intern - Brand Activation Benelux.

YOUR INTERNSHIP ROLE

As an intern at adidas Benelux, you will be part of the Brand Activation team, a group that plays a key role within adidas by driving Brand Communications, Omni Channel Activation and Sports Marketing initiatives within the Netherlands and Belgium. The team works closely with internal and external stakeholders and is involved in multiple projects and activities, contributing directly to adidas’ overall success.

WHAT YOU’LL DO & LEARN

• Assisting with a wide range of operational daily tasks within the Brand Activation Team
• Supporting the preparation of several product launches in key categories
• Gain hands-on exposure to maintain the service levels to brand partners
• Develop skills such as communication, analytical thinking, and project management
• Build confidence working in an international team

WHAT WOULD MAKE YOU A MATCH

• Enrolled as a fulltime student for the entire duration of the internship
• Studying a Sports and or International related Marketing study
• Available for the full internship period 01/02/2027 - 31/07/2027
• Comfortable working in English, both speaking and writing. Dutch speaking/writing are a bonus.
• Motivated to learn, curious, and open to feedback
• Interest in Brand Communication, Retail Marketing, Influencer Marketing, and/or Sports Marketing
• Knowledge of Microsoft Office package.
• Passion for sport and/or an active lifestyle

WHAT’S IN IT FOR YOU

• A structured learning experience in a global, fast paced sports company
• Hands-on exposure that helps you grow your skills and business knowledge, working with cross functional teams
• Structured training and development, including access to LinkedIn Learning, language training, and the adidas Learning Portal
• Mentorship, networking opportunities, and participation in employee resource groups
• Be part of our vibrant Amsterdam office and get involved in events, special guests' visits, educational workshops, sports activities, volunteering opportunities, and selected adidas-sponsored events
• An international intern community and collaborative work environment
• An inspiring campus with canteens, cafés, reflection rooms, and extensive sports facilities, including an onsite free gym
• Employee discounts on adidas products
• Monthly gross allowance: €1,200
• Flexible and agile working arrangements (40% home office possible)
• Holidays: 10 days during the internship
• Transportation costs: Covered by adidas

INTERNSHIP CONDITIONS

• Start Date - End Date: Feb 1st - Jul 31st
• Duration: 6 months
• Working hours: 39 hours per week (full-time)
• Contract type: Internship (student status required throughout)
• Location: Hoogoorddreef 9A, 1101 BA Amsterdam, The Netherlands

At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture: this is how we win while playing fair.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.