CRM Product Owner (Europe)

We are looking for a CRM Product Owner (Europe) to join our Commercial Center of Excellence team. This role will turn business needs into practical CRM and sales process improvements that are delivered effectively, adopted locally, and create measurable commercial value. The location is flexible within the EU.

About Barentz

Barentz is a global specialty ingredients solution provider. The company sources branded specialty ingredients from leading manufacturers worldwide, and its ingredient experts provide value-added technical support, including pre-mixing, blending, ingredient formulation, and ingredient testing from its state-of-the-art, customized formulation centers and application laboratories in EMEA, the Americas, and Asia-Pacific.

About this role

Job purpose

The CRM Product Owner is accountable for maximising the business value delivered through CRM. The role connects local and regional commercial teams with the external delivery team, owns the CRM roadmap and backlog, and ensures that solutions are designed around effective sales processes and real user needs. Success means not only delivering CRM capabilities, but also achieving strong adoption, collecting bottom-up feedback, and continuously prioritising the improvements that matter most to the business.

Key Responsibilities

• Own and communicate the CRM product vision, value proposition, strategy and roadmap, aligned with commercial priorities.
• Act as the primary business counterpart for the external delivery team, setting clear priorities, clarifying requirements, removing blockers and holding delivery partners accountable for quality and outcomes.
• Coordinate and enable regional CRM specialists, creating a consistent way of working while incorporating relevant regional and local requirements.
• Build strong relationships with local Sales, Customer Service and commercial leadership teams to understand pain points, opportunities and practical ways of working.
• Create structured bottom-up feedback loops through workshops, user interviews, usage data and regional forums; translate feedback into clear themes and decisions.
• Own, prioritise and maintain the CRM backlog across epics, features and user stories, balancing business value, adoption impact, effort, dependencies and risk.
• Design and continuously improve end-to-end CRM-enabled sales processes, including account and contact management, visit reporting, lead and opportunity management, pipeline management and forecasting.
• Translate business and process needs into clear user stories, process designs, acceptance criteria and release priorities for technical delivery teams.
• Lead agile planning, refinement, reviews and release readiness; validate delivered functionality and sign off when agreed business and quality criteria are met.
• Drive change, communication, training and local activation so that new capabilities are understood, used consistently and embedded in day-to-day commercial routines.
• Monitor adoption, process compliance, user experience, data quality and business impact; use insights to define corrective actions and the next priorities.
• Ensure a coherent, scalable CRM design that balances global standards with justified local needs and avoids unnecessary customisation.

About You

Education & Experience

• Bachelor's degree in Business, Marketing, IT, Information Systems or a related field.
• 5+ years of experience as a Product Owner, Product Manager, CRM Manager, Business Analyst or similar role.
• Proven experience managing an external or distributed delivery team and converting business priorities into reliable delivery.
• Hands-on experience managing or enhancing a CRM platform, preferably Microsoft Dynamics 365 or a comparable enterprise CRM.
• Proven track record of delivering CRM or digital initiatives in an agile environment, from discovery and process design through release and adoption.
• Experience working directly with regional and local Sales, Customer Service and commercial teams in an international organisation.
• Experience driving user adoption, change communication, training and structured feedback collection.
• Experience translating business requirements into process designs, user stories and acceptance criteria.
• B2B sales or commercial process experience is a strong advantage.

Technical Skills

• Strong understanding of CRM-enabled sales processes, including account and contact management, visit reporting, lead and opportunity management, pipeline, forecasting, workflows and customer 360.
• Good understanding of CRM configuration, integrations, reporting, dashboards, data quality and user-experience principles.
• Ability to use product and agile tools such as Azure DevOps, JIRA or Confluence to manage roadmaps, backlogs, user stories and delivery.
• Proficiency in process mapping, user journeys, workshop facilitation and use-case design using tools such as Visio, Lucidchart or Miro.
• Ability to interpret usage and performance data and translate insights into prioritised product and adoption actions.

Soft Skills

• Strong communicator who can connect technical delivery teams with commercial users and explain complex topics in practical business language.
• Confident stakeholder manager who can challenge constructively, align competing interests and make transparent prioritisation decisions.
• Highly effective in working across global, regional and local teams, with the credibility to build trust and create ownership.
• User- and value-focused, with a strong drive to turn CRM capabilities into adoption, better ways of working and measurable business outcomes.
• Structured and analytical, while remaining pragmatic and comfortable making decisions in an ambiguous, fast-changing environment.
• Hands-on ownership mentality; proactive in identifying issues, driving follow-through and holding internal and external parties accountable.
• Strong facilitation and listening skills, especially in workshops, feedback sessions, backlog refinement and decision forums.
• Change-oriented and resilient, with the ability to create momentum and sustain engagement after release.

Why Barentz?

Barentz is a fast-growing organisation with an open culture and short lines of communication. We offer the freedom and opportunity to operate independently within clear objectives and frameworks. Barentz is looking for employees who are creative, independent, energetic, and ready to take on challenges. You will enjoy working in a dynamic and rapidly changing environment that requires a high degree of flexibility.