eCommerce CRM Specialist

As an eCommerce CRM Specialist, you’ll play a key role in driving online revenue and customer engagement through personalized communication. Action’s eCommerce proposition is evolving rapidly. Currently live in the Netherlands and Belgium, and recently integrated into the Action app, what started as a standalone setup is now starting to get integrated into the end-to-end Action experience. Your mission? Build and optimize CRM flows that make every interaction count, from cart abandonment emails to back-in-stock alerts, while collaborating with colleagues across UX, BI, Marketing, and Tech.

This is your daily action

As an eCommerce CRM Specialist, you will report to the CRM Lead and work closely with colleagues from UX, BI, Digital Marketing, Technology, and eCommerce. Your main responsibility is to design, optimize, and scale CRM journeys that support both online performance and the overall Action customer experience.

Your daily responsibilities

• Analyse customer data and identify the biggest opportunities that would move the needle for Action’s growth trajectory.
• Strategise, design and optimize CRM journeys for eCommerce (e.g. cart abandonment, lead generation, back-in-stock, transactional emails)
• Look beyond the functional scope, consider the end-to-end customer experience, and identify solutions that accelerate our database-led business growth, and work with teams to execute them
• Collaborate with UX, BI, Digital Marketing, and Tech teams to ensure the strategy, initiatives and campaigns are data-driven and customer-centric
• Run A/B tests and analyze performance to continuously improve conversion and engagement
• Develop segmentation strategies for personalized communication across channels
• Ensure compliance with GDPR and other relevant regulations
• Proactively identify gaps in CRM processes and take ownership to fix them
• Work in Agile squads to deliver fast, iterative improvements.

Your team

In Marketing and Digital, we are responsible for the marketing and communication strategy and its execution. We are building more and more digital visibility and interaction. From customer surveys to designing our award-winning leaflet in our own Action Studio, and from private labeling to webcare, the app, and social media campaigns.

Our biggest challenge? One voice and one format, online and in more than 3,000 stores in 14 different countries. Learning new things every day and working with the best colleagues to make our popular brand even more successful is what makes us happy.

This is you

You are a passionate eCommerce CRM Specialist with a strong commercial mindset and a deep interest in customer behaviour, data, and performance marketing. You understand how CRM contributes to revenue growth and customer engagement, and you know how to translate insights into concrete actions.

You communicate easily with different stakeholders and are able to explain data, results, and optimisation opportunities in a clear and practical way. You are proactive, structured, and comfortable setting priorities in a fast-paced environment. You enjoy working with customer data and continuously look for ways to improve relevance, conversion, and impact.

Together with the Marketing & Digital team, you ensure that CRM activities are executed effectively, responsibly, and in line with regulations, while always keeping the customer and the business outcome in focus.

In addition:

• A relevant degree in Marketing, Digital Business, or similar.
• At least 3–4 years of experience in CRM or email marketing, preferably in eCommerce.
• Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Klaviyo, SAP Emarsys).
• Strong analytical skills and experience with A/B testing and segmentation.
• Familiarity with UX principles and conversion optimization.
• Knowledge of CDPs and personalization strategies.
• Experience in retail or fast-paced environments.
• You have an entrepreneurial, ‘can-do’ mentality, you are pro-active and can operate independently with minimal supervision
• Excellent communication skills in English and/or Dutch

What we offer

From our international headquarters in the Netherlands you have an impact on what happens in our stores across Europe. We have great growth ambitions. For Action and for you. Because our growth means that you can always take new steps. A different position, an interesting innovation project, new skills: you can continue to develop as a professional. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost conscious and respect.

Did you know that you can also count on us for:

• A market-based salary based on a 38-hour work week
• 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
• Flexible working hours and the possibility of working up to 40% from home, of course in coordination with your team and manager
• 15% staff discount on your purchases at Action
• A good pension scheme and a travel expenses allowance