Global Marketing Technology & AI Lead

Build the Marketing Technology and AI capability that strengthens Rabobank's digital authority and enables Marketing & Communications teams globally to work consistently and at scale.

You & your role

Rabobank is looking for a Global Marketing Technology & AI Lead to develop the platforms, capabilities and governance required for a future-ready W&R Marketing & Communications organization.

You will lead the Marketing Technology roadmap and ensure Rabobank's expertise is visible and discoverable across owned channels, search engines and AI-powered environments.

Rabobank.com and Bynder are key platforms within your portfolio. You will lead their further development, connect them to the wider Marketing Technology landscape and ensure they support consistent, high-quality and AI-ready content across regions and global domains.

Working at the intersection of Marketing, Technology, Data and AI, you will translate strategic marketing requirements into scalable platforms, standards and ways of working. You will partner with global and regional teams to improve discoverability, platform adoption and marketing effectiveness. As a senior individual contributor, you will influence priorities, shape roadmaps and improve discoverability, platform adoption and marketing effectiveness.

Top 3 responsibilities

1. Build digital authority

• Strengthen Rabobank's visibility across search and AI-powered discovery.
• Develop capabilities for SEO, AEO and GEO.
• Ensure platforms and content are structured for human and machine discoverability.
• Use performance data and clear KPIs to improve visibility, authority, platform adoption and marketing effectiveness.

2. Lead the Marketing Technology roadmap

• Translate marketing priorities into a coherent roadmap of platforms and capabilities.
• Own Marketing requirements for Rabobank.com, Bynder and related Marketing Technology solutions.
• Prioritize roadmaps, backlogs, investments and suppliers.
• Improve connections between content, platforms, data and workflows.
• Evaluate emerging Marketing Technology and AI capabilities that improve discoverability, workflow efficiency and marketing effectiveness.

3. Enable global adoption

• Establish clear platform governance, ownership and standards.
• Improve publishing and digital asset-management processes.
• Lead migrations, platform improvements and adoption.
• Build guidance and capabilities that enable regions to work consistently and efficiently.
• Reduce fragmented tools, duplicated activities and manual processes.

Together we achieve more than alone

The colleagues in the global Marketing & Communications team look forward to working with you. Together, you build a future-ready Marketing Technology and Artificial Intelligence organisation, working closely with colleagues across Marketing, Technology, Data and the business.

The role reports to the Global Head of Wholesale & Rural Marketing & Communications.

Working at Rabobank

At Rabobank, your development and that of society go hand in hand. That is why we invest in you and work together towards a better world.

You can see this in your personal development budget, our hybrid working environment and our focus on a healthy balance between work and home. You can contribute to financial services for our private and business customers, as well as to societal challenges such as the food and energy transitions.

You & your talent

• At least 7 years of experience in Marketing Technology, digital product management, digital platforms or marketing transformation.
• Experience modernising digital platforms or simplifying fragmented technology environments.
• Experience leading the adoption of new marketing technologies at scale.
• Experience owning a technology or product roadmap.
• A strong understanding of digital visibility, search engine optimisation and AI-powered discoverability.
• Experience with content management systems, digital asset management platforms or digital experience platforms.
• Strong product management and prioritisation skills.
• Experience working across Marketing, Technology, Data and business teams.
• The ability to translate complex requirements into scalable solutions.
• Strong stakeholder and supplier management skills.
• Experience using data and performance insights to drive decision-making and optimisation.
• The confidence to challenge priorities and drive delivery globally.
• Strong written and verbal communication skills in English and Dutch.
• Experience with Bynder or a comparable digital asset management platform is an advantage.

Please note: you must already be living in the Netherlands to apply for this role.