Sr. Global Influencer Strategist

Join Rituals in turning everyday routines into more meaningful moments with your marketing skills.

Share your talents

As our new Sr. Global Influencer Strategist, you’ll be leading the next generation of influencer marketing at Rituals, including concepting, developing, and managing our global influencer approach, as well as overseeing and guiding our local head offices to execute best-in-class campaigns.

You will work day-to-day with the support of junior team members as well as external agencies and platforms to create campaign briefs, manage global reporting to optimize current campaigns, and apply learnings to improve future performance.

You will shape and drive our global influencer strategy, developing impactful influencer programs across campaign-based and always-on activity, both locally and globally, while guiding local social teams in execution. You will manage campaign effectiveness by setting clear KPIs, maximizing ROI, and translating performance insights into continuous optimization and stronger business impact.

Working closely with junior team members, local head offices, external agencies, and platform partners, you will develop global campaign concepts and briefs, guide markets in executing best-in-class influencer activations, and identify opportunities to scale successful initiatives globally.

You will lead stakeholder management across global and head offices to ensure strategic alignment and approval, oversee global budgets, and introduce innovative programs to challenge the norm and future-proof the business.

Our goal is to grow our digital presence, reach new engaged audiences, and expand the Rituals wellbeing community on both a global and local level, ultimately driving the customer omnichannel experience. Part influencer strategist, part project manager, you’ll need creative flair and a go-getter attitude to convert the commercial calendar into consumer-centric campaigns for the community to engage with and thrive in.

In this role, you will:

• Strategise and develop yearly influencer strategy and campaign briefings based on insights and learnings from previous years.
• Support on the affiliate side of TikTok Shop.
• Oversee all global reporting and optimisation.
• Brief and manage local head offices and external agencies on strategy, KPIs, and brand fundamentals to facilitate their success.
• Collaborate internally on global activations and events.
• Work closely with the Paid team on optimizing current strategies and workflow processes.
• Act as key contact with platforms such as Meta and TikTok for collaborations.
• Launch and develop a loyalty programme across all influencer tiers.
• Manage stakeholder communications both globally and locally.
• Manage influencer platform usage to support the global way of working.
• Monitor and maintain a strong understanding of current developments, trends, and competitors.

Meet the team:

Together with 8 colleagues, you are part of the Global Social Media & Influencers team. Your reach goes beyond your own team – you represent the online brand both internally and externally.

Just like you, the team keeps a close eye on what’s happening online, the latest trends, and where the target group is active. You challenge each other daily to be best in class, while also testing, learning, and staying critical in response to business needs to improve and optimize.

Bring all of you

To be successful in this role, you:

• Have at least 7 years of working experience in influencer marketing, ideally in an in-house global role within the beauty, FMCG or retail environment.
• Have a proven track record of creating and implementing successful influencer strategies.
• Have experience managing multiple influencer campaigns and understand the level of detail involved.
• Have fluent English skills; other languages are a plus but not mandatory.
• Have experience working in a global environment, as well as liaising with and facilitating local market needs.

Who are we looking for?

You have a glass-half-full attitude, are highly organized, and have experience managing multiple campaigns at once. You bring innovative fresh ideas to the table, while also being a team player who empowers peers to contribute and get involved. You are skilled in stakeholder management and have experience working in or with a large-scale organization. You are comfortable with data and use it to optimize and learn, and you have a curious mind that is always looking for the newest tactic to enhance your approach, resulting in higher reach, engagement and ultimately conversion.

Benefits of working at Rituals

• Unique opportunities for personal and professional growth
• Staff discount on Rituals products
• Attractive bonus
• Flexible working hours tailored to your personal rhythm
• Company and team events