Revenue Growth Manager

In the role of Revenue Growth Manager you are responsible for making sure that Beiersdorf will sustainably grow in the future. This means creating win-win-win situations for Beiersdorf, Retailers, and Shoppers through an analytical & systematic approach.

You will strengthen the revenue growth management strategy at both brand and customer level by effectively monitoring and evaluating assortment, promotions, pricing & investments. This has to lead to clear recommendations for opportunities to grow the business.

Additionally, you’ll have a steering role in setting up the customer price/promotional plan by continuously tracking the competitiveness against external price/promo KPIs & internal financial KPIs in order to achieve MS%, NS & Profit.

Your Main Responsibilities:

• Lead the development and alignment of annual promotional strategies across all categories of Beiersdorf, both on brand and retailer level
• Drive customer-specific promotional plans that align with strategic goals, budgets, and timelines to maximize brand visibility and retailer promotional objectives
• Analyze promotion performance, both internal & competitor, and turn insights into clear actions to boost brand, retailer, and profit performance
• Translate insights and trends into clear recommendations to improve brand, retailer, sales/profit performance
• Share key learnings with Marketing, Sales, and Forecasting teams to support better decision-making
• Evaluate current pricing strategies and define areas for improvement
• Monitor competitor pricing and deliver strategic insights to inform Beiersdorf’s pricing decisions
• Collaborate with Marketing, Sales, Finance, and Category Management to define pricing for new products and annual list prices
• Co-create compelling sell-in stories regarding pricing strategy
• Define, based on the analysis of pricing in the category & financial KPIs, the new annual list prices
• Integrate OPEX learnings from EU/MU/NL in the NL local strategy
• Drive follow-up on the opportunities within the category team & with NAMs
• Work closely with international colleagues from the headquarters on the OPEX opportunity identification and implementation
• Be the main point of contact for IPV/TPM/MIQ in the Netherlands (e.g., be responsible for the renewal of contracts (IPV) and ensuring quality of the data through regular checks)
• Provide the company on a monthly basis with insights on the results of the past period
• Lead cultural change (speak-up, crucial conversations, open communication, prioritization)
• Inspire the team with the latest technologies/developments in-store to be the best and leading skin care company in the world
• Work as one team together with Sales & S&CM
• Be part of company broad projects
• Lead and motivate the team to deliver high performance and achieve the commercial targets

Your Profile

• University degree, preferably Master’s degree
• Around 2 years of professional experience in analytical roles in FMCG
• General S&CM expertise (Category Manager & Revenue Growth Manager) in the local market (Netherlands) preferred
• Fluent in English, fluency in Dutch preferred
• Advanced knowledge of M365, Nielsen, GFK, Power BI
• Strong analytical skills, strategic & creative thinker
• Initiative and curiosity to spot and pursue opportunities ahead of the competition
• Result- & solution-oriented: strong desire to win
• Entrepreneurial & courageous mindset
• Team player & team developer
• Pragmatic mindset: simplicity in communication and way-of-working
• High level of energy and positivity based on a sincere personality