Digital Marketing Specialist - Metasearch

Role Description

At Booking.com, data drives decisions, technology is at the core, and innovation is everywhere. Through its products, partners and people, Booking.com makes it easier for everyone to experience the world.

The Marketing Specialist role within the Metasearch Commercial team is pivotal for Booking.com's presence and success on major price comparison platforms. Operating at the intersection of advertising strategy and the dynamic travel industry, this position requires a blend of analytical acumen, relationship-building skills, and project management expertise. The primary focus revolves around the management of Cost-Per-Click (CPC) based advertising campaigns across leading metasearch engines such as Trivago, Tripadvisor, and Kayak, directly influencing Booking.com's metasearch strategy and overall market competitiveness. This position resides within the Global Performance Marketing Department.

Essential Functions of the Role

• Strategic Partnership Development: Cultivate strong relationships with metasearch partners, focusing on communication, negotiation, and planning to meet financial goals, improve performance, and drive growth, while identifying new product opportunities.
• Campaign Performance Management: Manage advertising accounts and campaigns end-to-end, monitoring KPIs, optimizing ad spend for ROI, and collaborating with specialized teams including bidding, analytics, and product/tech. Regularly report performance, analyze trends, and adapt strategies.
• Project Leadership: Own meta account-related projects from research and prioritization to implementation and results tracking. Requires strong organizational skills and cross-team communication.
• Data-Driven Decisions: Use advanced analytics tools to identify optimization opportunities, prioritize initiatives, and translate insights into strategic adjustments.

Key Job Responsibilities and Duties

• Oversee the daily management of strategic advertising campaigns on metasearch platforms.
• Manage external stakeholder relationships with metasearch partners.
• Direct and manage projects end-to-end, including research, prioritization, stakeholder alignment, implementation, and outcome measurement.
• Utilize data-driven insights to determine and prioritize tasks that maximize team and company value.
• Collaborate with global and cross-departmental stakeholders, both internal and external.
• Partner closely with the analytics team to refine advertising spend in alignment with defined KPIs.
• Evaluate performance data and develop strategies to enhance business growth while maintaining return on investment (ROI).
• Generate and execute innovative digital marketing strategies and solutions.

Role Qualifications and Requirements

• Minimum of 3 years of experience in digital marketing, Paid Social, CPC, PPC, or Programmatic Display roles.
• Proficient in English, written and verbal communication; knowledge of additional languages is a plus.
• Basic understanding and practical experience with analytics and SQL.
• Strong business acumen and familiarity with key digital marketing performance indicators (KPIs).
• Proven experience in managing external partnerships.
• Experience using data visualization tools like Google Data Studio, Tableau, or similar platforms.
• Proficiency in Excel or Google Sheets.
• Excellent project management skills with the ability to effectively prioritize tasks.
• Strong stakeholder management and influencing abilities.

Benefits & Perks - Global Impact, Personal Relevance:

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well as unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including parent, grandparent, bereavement, and care leave.
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country).
• Industry-leading product discounts of up to 1400 per year for yourself, including automatic Genius Level 3 status and Booking.com wallet credit.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education, and other information, such as media information, that may be necessary for determining your qualifications and suitability for the position.