Lead Analyst Loyalty FP&A

In this Loyalty FP&A Lead role, you will be part of a dynamic, international and fast-paced team within the Marketplace department. This position is based in Amsterdam, NL and reports to the Senior Manager of FP&A, Marketplace.

This position offers the opportunity to drive financial decision-making within Booking.com. You will provide strong financial and analytical support to your business unit or department stakeholders, bridging what the data tell you and how that can help decision-making across a wide array of topics. You will support planning and forecasting cycles for both financial and operational business metrics, including revenues, expenses, other important KPIs, non-financial metrics, and driver metrics of performance. You will also be involved in reporting versus budget and forecast and support ad-hoc analyses whenever needed by the business.

The FP&A Lead, Loyalty role is an individual contributor position and will be responsible for the following:

1. Serve as the dedicated finance business partner to the Loyalty Team.
2. Own short- and long-term financial modeling, reporting and business case construction for various loyalty initiatives and programs.
3. Collaborate across multiple Business and Finance departments to ensure that diverse operational aspects are thoroughly integrated into the financials.
4. Lead and direct ad-hoc projects on an as-needed basis.

Due to the continuous evolution of the organization, the tasks and duties of this role will evolve over time. You will be keen to develop and grow within the role and challenge yourself to take on additional projects and responsibilities as they present themselves. This role requires a dynamic and proactive person with strong analytical, communication, and stakeholder management skills.

Key Responsibilities

• Develop and maintain predictive financial models to assess the impact of tier changes, reward pricing, and partner promotions on program profitability and customer lifetime value (CLTV).
• Lead Post-Implementation Reviews (PIRs) on promotional campaigns, tier changes, and bonus offers to determine incremental margin impact and ROI.
• Coordinate the annual budgeting, periodic forecasting processes, as well as weekly estimates for loyalty operations and program funding.
• Partner with non-finance managers to challenge assumptions, guide pricing decisions, and ensure commercial viability of new program features.
• Produce business performance packs, clearly explaining the key drivers of performance and financial variances to senior management.

Qualifications & Requirements

• Bachelor’s degree in Finance, Economics or other related field.
• 8+ years of experience in financial planning and analysis (FP&A), commercial finance, or a similar business partnering role within Loyalty Programs in Retail, Travel, FMCG or Banking/Credit Cards; prior experience in co-brand credit cards preferred.
• Deep understanding of consumer loyalty mechanics, such as breakage, deferred revenue, redemption margins, and partner cobrand agreements, as well as loyalty program-related accounting standards.
• Advanced financial modeling, experience with data visualization, and SQL.
• Exceptional communication and storytelling skills, with proven ability to translate complex financial concepts into clear commercial insights and confidently guide or persuade senior commercial leaders without direct authority.
• Self-driven mentality, proactively seeking solutions to problems and providing the best analytics possible to key decision makers.
• Demonstrated ability to manage multiple competing priorities simultaneously and drive projects to completion.

Benefits & Perks

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well as unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including parent, grandparent, bereavement, and care leave.
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country).
• Industry-leading product discounts of up to 1400 per year for yourself, including automatic Genius Level 3 status and Booking.com wallet credit.