Marketing Director - Dental Professionals

Philips is seeking a Marketing Director for Dental Professionals to lead the global strategy for its Dental Professional business, with a strong focus on driving dental professional advocacy, recommendation, and endorsement of Philips Sonicare solutions to patients.

The Philips Sonicare Dental Professional Marketing Director is a global leadership role responsible for defining and executing global Dental Professional marketing strategies, engagement programs, and digitally enabled capabilities that strengthen professional influence, deepen practitioner engagement, and accelerate business growth through scalable omnichannel activation and commercial excellence.

A key responsibility is leading the digital transformation of the Dental Professional marketing ecosystem by advancing CRM, automation, AI-enabled marketing, advanced analytics, and connected engagement platforms to improve customer experience and drive recommendation at scale.

The Director oversees global go-to-market plans, educational initiatives, omnichannel engagement strategies, and field enablement programs, ensuring aligned and effective execution across regions. Working closely with commercial and regional teams, the role drives strategic alignment, KPI delivery, and investment effectiveness to maximize business impact.

In addition, the role leads a high-performing global Dental Professional marketing team and builds strategic partnerships with key opinion leaders, professional associations, and industry stakeholders to ensure the voice of the dental professional is embedded into Philips’ Dental Professional marketing strategy, go-to-market plans, engagement programs, and category positioning. The role works closely with global cross-functional stakeholders and acts as a global advocate for the Dental Professional within the Oral Healthcare organization.

Your role:

• Define the B2B dental marketing strategy and strengthen Oral Healthcare brand positioning among dental professionals to drive trust and engagement. Define global enablers and ensure timely execution via a global team.
• Develop a compelling vision for omnichannel engagement, enable pilots, and drive scale to create a world-class engagement program with Dental Professionals.
• Lead go-to-market strategy for B2B product launches (PTB, ZOOM!, PID) and own the global Dental Professional playbook to build recommendation and endorsement.
• Work closely with the Brand Building Leader to translate the Sonicare brand platform into a multi-year, end-to-end marcom plan, including brand and NPI campaigns.
• Provide strategic insights and collaborate strongly with regional teams to ensure effective execution, including defining leading and lagging KPIs, the Dental Professional tracker, and driving monthly tracking and reporting.
• Lead and build capabilities of the end-to-end global Dental Professional team as a digital-native Dental Professional marketing organization.
• Drive the marketing planning process together with the regions to define joint enablers and KPIs for SPOR and BMC planning.
• Own BU Dental Professional Marketing A&P and advise regional Dental Professional spend.

You're the right fit if:

• You bring 10+ years (Master’s) or 15+ years (Bachelor’s) of experience in B2B, professional, digital, or healthcare marketing leadership roles within global, matrixed organizations.
• Proven track record in driving customer and consumer engagement and building advocacy.
• Strong experience leading digital transformation across marketing, CRM, automation, omnichannel engagement, and customer experience.
• Expertise in data-driven engagement strategies, performance marketing, lead generation, and omnichannel activation.
• Experience leading global go-to-market strategies and execution for product launches and professional engagement programs.
• Strong commercial and analytical acumen, with experience managing KPIs, investment effectiveness, and ROI optimization.
• Proven people leadership and cross-functional influence within complex global organizations.
• Experience building high-performing teams, capabilities, and scalable marketing best practices.
• Strong stakeholder management skills and the ability to adapt communication style from executive to field teams.
• Passion for innovation, digital engagement, and advancing Oral Healthcare outcomes.
• A pragmatic, can-do strategic mindset that creates a compelling vision and drives excellence in execution.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

Philips is a health technology company built around the belief that every human matters, with a focus on expanding access to quality healthcare.