Senior Salesforce Commercial Lead (all genders)

Ready to shape how our commercial teams work every day?

FrieslandCampina Professional is looking for a Senior Salesforce Commercial Lead (all genders) to turn commercial strategy into simple, scalable, and effective ways of working across units. In this role, you help make CRM the backbone of commercial execution — ensuring sales and marketing teams operate with clarity, consistency, and confidence.

You will work closely with Sales, Commercial Excellence, IT, Data & Insights, and regional teams to translate business needs into intuitive CRM-supported routines. You enjoy working with tech experts, understanding Salesforce well enough to make smart product decisions, and thrive in an environment where delivery, adoption, and impact go hand in hand.

What we ask

• A relevant academic degree in Business, Marketing, Digital, IT, or a related field
• 9+ years of experience in commercial, digital, or CRM-supported transformation roles. Ideally, you combine experience in digital product management or digital enablement with a strong understanding of commercial B2B environments
• You are driven by clarity, simplicity, and impact, and know how to translate commercial strategy and business needs into a clear, forward-looking CRM vision and roadmap
• You are customer-focused, act with speed and decisiveness, and take ownership, continuously looking for opportunities to improve execution and drive growth
• Solid CRM fluency, preferably Salesforce, and the ability to collaborate effectively with Sales, Digital Marketing and Communication, architects, developers, and data teams
• Experience leading or coaching teams, developing talent, driving adoption, improving ways of working, and influencing diverse stakeholder groups
• You are fluent in English

What we offer

At FrieslandCampina you work on strong, globally loved brands enjoyed by millions every day, like Friso, Debic, Lattiz, Chocomel and Frisian Flag. As a farmer-owned cooperative, we combine an international environment with a clear social and sustainable purpose. We support your growth through training, coaching and internal career opportunities. With trust and autonomy, you can make real impact.

• Hybrid working with flexible working hours, a train card and/or €0.23 per km (max. 30 km one way)
• 200 hours of annual leave, with the option to buy or sell up to 40 hours
• A laptop, phone and home office equipment to support flexible working
• Wellbeing initiatives such as health support and employee assistance programs
• Extras at the head office, such as milk and cheese during lunch, fresh fruit and barista coffee

Vacancy details

You will have the opportunity to operate on a real enterprise scale and shape how CRM supports commercial execution across Europe and international markets. Working at the intersection of Sales, IT, Data, and Commercial Excellence, you will lead two Digital Managers and make a visible impact on how hundreds of colleagues work every day.

In this role, you will ensure CRM consistently enables strong, repeatable commercial execution across Europe and international markets. You will:

• Lead the commercial process enablement roadmap, shaping how lead management, pipeline reviews and forecasting are executed
• Translate business requirements and KPI’s into clear, scalable CRM roadmap and ways of working that are intuitive for teams
• Prioritize a value driven backlog and collaborate with IT on delivery, ensuring smooth landing of changes
• Drive adoption through communication, training, feedback loops, and regular performance reviews
• Lead and coach two Digital Managers/Product Owners as they translate OPCO regional needs into action and support markets in implementing improvements
• Facilitate cross market sharing, helping markets learn, scale, and adopt best practices
• Track and improve KPIs such as data quality, opportunity health, conversion, and forecast accuracy

You will join the Digital Commercial Excellence team in the Business Group Professional, the center of our global B2B organization. The team brings together experts from Digital, Commercial Excellence, Data & Insights, CRM, and Digital Marketing with a passion for commercial execution in the B2B food industry. The team partners closely with Operating Companies to design and embed digital ways of working that support smarter growth and more consistent execution. It works in a highly collaborative, international environment, combining test-and-learn, data driven decision making, and strong alignment with Sales Excellence, CE Transformation, IT, and Data teams.