Sr. Digital Marketing Specialist

Based in Amsterdam and regularly working from Paris, you will be the essential connector between our Local Head Office in Paris and Central Head Office in Amsterdam as a Senior Digital Market Specialist France. You will represent the French market within CHO, translate global digital priorities into locally relevant execution, and bring French consumer, commercial, and cultural insights back into central decision-making.

This is a senior role for someone who can look beyond individual channels. You understand how e-commerce, CRM, digital paid media, owned channels, customer journeys, and local activations come together to drive omni (digital & retail) growth. You are able to interpret performance, identify opportunities, align stakeholders, and turn insights into action.

Share your talents

Do you have the digital marketing expertise, commercial mindset, and stakeholder maturity to help one of our key markets unlock its next phase of omnichannel growth?

Your day-to-day includes:

• Act as the digital market lead for France, ensuring local priorities, commercial needs, and consumer insights are represented in CHO planning.
• Translate central digital strategies into relevant local plans across e-commerce, CRM, paid media, owned channels, and omnichannel activations.
• Monitor France’s e-commerce, app, CRM, campaign, and media performance, identifying the key drivers behind growth, underperformance, and opportunities.
• Turn data into clear recommendations on budget allocation, campaign optimization, channel mix, customer segments, and market moments.
• Align local and central stakeholders around priorities, planning, execution, and evaluation.
• Work closely with local marketing, brand communication, brand activation, CRM, paid media, digital channel specialists, and agencies.
• Challenge one-size-fits-all approaches when needed, ensuring global initiatives are adapted to French market realities.
• Build a clear planning and reporting rhythm so that France is included early, decisions are made with the right context, and follow-up is clear.
• Support measurable digital and omnichannel growth by connecting local activations, digital traffic flows, CRM growth, and performance marketing.

Meet the team

Joining our Digital Marketing Team, you can count on a warm welcome to the Digital Markets team. We currently have 5 sub teams within digital marketing with their own specialisms. We are transitioning into a data-driven organization with likewise thinking. You will be working closely together with the digital channel specialists and local media specialists to realize and execute optimizations. Your direct reporting line will be to the Sr. Manager for Digital Markets team with a dotted line to the Head of Marketing of France.

“For me, the best thing about this role is taking ownership of making connections with colleagues from all the different departments, both at LHO and CHO and seeing the omni-channel impact of the foundation that we are building. The team has a lot of drive and passion and we're constantly finding new local avenues to explore and improve - no two days are the same, and I wouldn’t have it any other way!”

Philippa Gleadow, Sr. Digital Market Specialist UK & IE

Bring all of you

Qualifications

High on energy, low on ego and with a little bit of humor. We are looking for a Sr. Digital Market Specialist who is passionate about our products and excels in Digital Marketing. Apart from your passion and experience in Digital Marketing, we’d love to see the following background and experience:

• You perform on a Bachelor’s or Master’s level.
• 6–8 years of experience in digital marketing, e-commerce, digital growth, omnichannel marketing, or performance marketing in or focused on the French market; retail experience is highly appreciated.
• Strong e-commerce and digital growth experience, ideally from retail, beauty, luxury, fashion, marketplace-adjacent, or consumer goods environments.
• A solid understanding of paid media, CRM, owned channels, customer journeys, web/app performance, and full-funnel digital marketing.
• Strong analytical skills and proven knowledge of Google Analytics and PowerBi, with the ability to interpret dashboards, KPI trees, campaign results, and commercial performance.
• Experience translating data into business recommendations and influencing decisions based on insights.
• You are energetic and willing to travel regularly to the LHO team in Paris.
• Budget and media investment understanding, including how to evaluate performance, prioritize spend, and optimize channel mix.
• Strong stakeholder management skills in an international or matrix organization.
• Native-level French and fluent English, with the ability to communicate clearly across local and central teams.

Benefits of working at Rituals

• Unique opportunities for personal and professional growth
• Staff discount on Rituals products
• Attractive bonus
• Flexible working hours tailored to your personal rhythm
• Company & team events