Head of Digital Experiences

Adyen is looking for a product and marketing leader with a strong track record in tech and B2B marketing to lead our product squad encompassing four product managers and one product designer. The Head of Digital Experiences reports to the VP of Revenue Marketing.

As head of Digital Experiences you own and manage the product lifecycle of our public website adyen.com (and its sub-domains like careers, investors and status) and our self-service demotool. You optimize our public website for demand generation, demand capture and engagement. You optimize the demotool for adoption and ease of use across internal teams, enabling internal users in various stages of the sales cycle. To deliver these experiences, you and your team work in deep collaboration with a dedicated engineering team. You will operate in a tight Agile environment, driving execution through structured sprints, planning sessions, and retrospectives.

What you’ll do:

• Own the global, long-term roadmap and strategy for all public web properties and demo capabilities, aligning product development with Adyen's commercial priorities. You define how these products develop in the zero-click era.
• Lead and manage a team of four product managers and one product designer. You set clear expectations, structured personal development plans, and foster a high-performance culture of autonomy and accountability.
• Shift our public web presence from standard content hosting to a demand-generation engine in the zero-click era to drive pipeline and revenue. You champion a culture of experimentation, conversion rate optimization and testing.
• Focus on driving adoption across internal teams for our demotool by enabling various use cases and improving the self-serve experience of the tool.
• You act as a strategic advisor and bridge between the digital experience team, the creative studio (content & design), brand, product marketing, engineering team, digital marketing and demand generation. You define explicit and scalable ways of working.
• Working hand-in-hand with engineering, you maintain, scale, and optimize our digital experiences technology infrastructure across CMS, translations, and tracking to ensure peak performance and data integrity.

Who you are:

• 10+ years of experience in product management & marketing, ideally within (fin)tech and with at least 3+ years of team management experience
• Demonstrated experience managing B2B websites that contribute to revenue growth through optimization of the customer journey, conversion rates, and digital performance.
• Exceptionally data-literate. You excel in using web analytics tools to extract actionable insights, measure web vitals and report on the impact generated through the product you manage to marketing and commercial teams.
• Excellent stakeholder manager. You have a proven ability to build trust and align diverse, cross functional global teams.
• Leadership presence. You’re confident, empathetic and calm under pressure. You excel in navigating ambiguity, managing complex change, and communicating the "why" behind difficult decisions to your team and leadership.
• Nice to have: hands-on experience with Google Tag Manager, Google Analytics, Onetrust and Contentful (headless CMS).
• Hands-on experience with tag management, analytics, consent and headless CMS tooling

This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.