influencer campaign manager L´Oréal

At SAMY x team5pm, you’ll combine passion for luxury, creativity, and influencer marketing in a highly visible role, driving the influencer marketing strategy for L'Oréal’s Consumer Product division and collaborating directly with prestigious beauty brands on iconic campaigns.

Role mission

As an Account Executive, you’ll be the daily point of contact for different brands within L’Oréal’s Consumer Products Division (CPD), such as Maybelline New York, Garnier and NYX Professional Makeup. You’ll work closely with the L’Oréal team to bring influencer campaigns and activations to life.

You’re seen as one of their own: receiving direct briefings, collaborating closely with the L’Oréal team, and acting as their go-to person for influencer campaigns and activations.

Key responsibilities

• You work directly with L’Oréal and SAMY on creative influencer campaigns, from building content calendars and selecting the right creator profiles to coordinating campaign roll-outs.
• You manage influencer campaigns from A to Z: briefing creators, validating content, giving feedback, tracking live performance, analyzing results, and adjusting course where needed.
• You build creator shortlists and help select the most relevant influencer profiles for each campaign.
• You maintain strong relationships with creators, agencies, and managers across the Benelux influencer landscape.
• You support the development of long-term creator collaborations and help build strong brand communities.
• You track campaign effectiveness and performance daily, identifying opportunities to optimize results and improve campaign outcomes.
• Together with our data team, you deep dive into trends, gather insights, and identify opportunities for improvement. You report clear and actionable results back to the L’Oréal brand teams.
• You work closely with media partners to support boosting and paid amplification of creator content where relevant.
• You coordinate and support L’Oréal brand activations, product launches, and events, both online and offline, ensuring that everything runs seamlessly. This includes managing creator invitations and event-related deliverables.
• You support contract, campaign administration, and financial follow-ups together with the relevant legal, finance, and internal teams.
• You ensure campaign information, deliverables, and reporting are accurately tracked and documented in Traackr and Maia. You also keep internal campaign trackers and content calendars up to date.

Skills & experience

• You have 2–4 years of experience in influencer marketing or a similar field.
• You have a strong understanding of the Benelux influencer landscape, keep up with the latest social trends, and know which platforms and creators matter.
• You’re comfortable using Excel and enjoy diving into data to understand campaign performance and identify improvements.
• You’re a native Dutch speaker and fully comfortable communicating in English, both verbally and in writing. French is a plus.
• You have a relevant Bachelor’s or Master’s degree, or have built equivalent skills through practical experience.
• You’re highly structured and organized, and comfortable managing multiple campaigns, stakeholders, and deadlines at the same time.
• You communicate clearly and confidently with creators, agencies, managers, and brand teams.
• You’re proactive, solution-oriented, and not afraid to suggest improvements when you spot an opportunity.
• You can switch easily between different projects, campaigns, and teams, and remain calm in a fast-paced environment.
• Most importantly, you have a genuine interest in beauty, social media, and creator culture.

About SAMY x team5pm

SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves.

Benefits

Flexible schedule and hybrid work options that help you balance your time and work in a way that fits your life.

A global mobility plan that lets you move across SAMY, unlock new markets, and turn your next career step into a real adventure.

A transparent, performance-driven compensation framework, designed to reward impact, support growth, and ensure fairness at every stage of your career.

The SAMY Mindset

We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.

Here's what it actually looks like to belong here:

Be Kind — because respect, trust, and honest feedback make great teams stronger.

Go Beyond — because good is never enough when excellence is the standard.

Craft Together — because the best ideas don't happen in silos.

Enjoy the Journey — because growth lives outside the comfort zone.

Own It — because real impact starts with accountability.