Global Event Marketing Manager, Operations & Enablement

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice.

About the role

Adyen is looking for a Global Event Marketing Manager, Operations & Enablement who will be the driving force behind the efficiency, scalability, and measurement of Adyen’s global event portfolio. This role focuses on centralizing processes, technology and reporting to maximize the productivity of our 22 local event managers and 350+ events and accurately prove event marketing ROI.

What you’ll do

• Design, document, and implement Standard Operating Procedures (SOPs) across the entire event lifecycle (planning, registration, contracting, post-event lead flow) to drive consistency and efficiency.
• Own, manage, and optimize the centralized event technology stack, including our event management platform (Cvent) and prebooked meeting platform (Jifflenow).
• Ensure seamless integration between event technology tools and core business systems, specifically managing data flow into Marketo (marketing automation) and Salesforce (CRM) to guarantee data accuracy and sales enablement.
• Lead the adoption and best practices for on-site lead capture tools, such as Icapture, ensuring regional teams adhere to standardized data collection protocols.
• Be the primary point of contact between the Event Marketing Community and the Demo Tool team. Support the community with onboarding into demos, facilitate knowledge sharing between the event team and manage internal processes/collaborate with Supply chain to streamline event hardware supplies.
• Manage key global operational vendor relationships (e.g., event tech providers) to ensure service quality and cost efficiency.
• Maintain and automate our Global Event Measurement Framework and Dashboard to track essential KPIs, accurately calculate event ROI, and report on pipeline generation and campaign effectiveness to leadership.
• Serve as the internal technical expert and trainer, leading enablement sessions for the 22 event marketing managers on new tools, processes, and reporting requirements.

Who you are

• 5+ years of experience in B2B Event Marketing. You have a proven track record of executing high-impact events and understand the end-to-end lifecycle of event management.
• You have spent a significant portion of your career (at least 2-3 years) focused on Event Operations, Marketing Ops, or Enablement. You are ready to move away from individual execution to focus on global scalability and efficiency.
• Deep, hands-on administrative expertise with major event management platforms. Experience with Cvent, Jifflenow, or iCapture is a plus.
• A passion for documentation, process optimization, and creating scalable solutions for a large, decentralized team.
• Highly organized, detail-oriented, and effective at training and collaborating with cross-functional stakeholders (RevOps Tooling, RevOps Analytics, Finance, Legal, Marketing).
• Exceptional analytical skills with a data-first mindset, capable of defining KPIs, building clear ROI models, and generating strategic insights from complex global data sets.
• Knowledge of Marketo and Salesforce is a plus.
• Fluent spoken and written English.

This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.