Media Manager, Regional Marketing (Italy & Turkey)

We are seeking a Media Manager to help build outstanding advertising campaigns in EMEA for our titles and brand. This role is part of the regional media team and collaborates closely with marketing title leads to ensure campaigns deliver innovation, operational excellence, and efficiency at scale, while remaining impactful and focused where needed.

This team is strategically embedded within the markets, acting as the primary liaison between local teams and the broader global organization.

The Media Manager will be responsible for media strategy, media planning in partnership with the agency, and supporting those executing creative delivery. You will develop best practices within both media agency relationships and in-channel approaches that connect to the overall marketing strategy. You will maintain relationships with key media partners, build learning agendas, and stay informed about the evolving media market.

This position involves a high degree of consultation and partnership, requiring the ability to build scaled strategies while also balancing the need to tailor campaigns and learnings to local market priorities.

Responsibilities

• Collaborate with the title marketing team on media strategy, budget planning, and goal setting to develop clear and inspiring briefs
• Evaluate media plans provided by the agency, in line with the brief and the wider business context, and advise title managers on recommendations
• Leverage cross-market learnings and collaborate with the wider regional team to shape clear, insight-driven and inspiring briefs that not only elevate campaign thinking, but also improve media efficiency and deliver more impactful, measurable results across titles and markets
• Work closely with production managers and title managers to ensure delivery of effective creative, aligned with the campaign vision
• Develop an audience-first approach, balancing the needs of individual launches with the overall market presence
• Develop efficient buying strategies such as annual deals with regularly used media partners and manage their rollout
• Inspire internal, media agency, and creative agency teams through creative or innovative media ideas
• Maintain relationships with key media partners to ensure their products are leveraged in the best manner. This may also involve working with cross-functional partners such as the advertising team, partner marketing, and publicity, who may have overlapping points of contact and business goals
• Provide feedback to marketing planning teams on tooling needs for campaign planning and execution efficiency

Qualifications

• 8 or more years of experience managing and developing strategy for paid media campaigns in a media specialism in house or within a media agency
• Expertise in Italy is required; experience in Turkey is a plus
• Fluency in Italian and English, written and spoken, is required to collaborate effectively with internal teams and external partners. Fluency in Turkish is a plus
• Well versed in all media channels, including the latest developments in fast-developing areas such as connected TV and social media
• Experience with upper funnel campaign strategies and evaluating success
• Experience managing media campaigns with budgets of €1M or more as well as highly targeted, contextually rich planning
• Strong attention to detail, with the ability to manage multiple priorities in a dynamic environment
• Strong communication skills and the ability to work cross functionally with multiple stakeholders
• Experience building solutions in a startup or scale-up environment, and an openness to new and untested approaches
• Entertainment industry experience is a plus