Email Marketing Intern

At Karl Lagerfeld, this internship supports the Digital Marketing and E-commerce departments by coordinating CRM activities. The role works closely with the Team Lead Digital Design & UX, E-commerce Marketing Manager, and CRM Specialist, contributing to the planning and execution of CRM initiatives and using data to enhance customer engagement across digital platforms. This internship offers hands-on experience in CRM within a dynamic fashion e-commerce and digital marketing environment.

Key Responsibilities

• Support weekly reporting on channel performance by compiling key metrics and highlighting trends and insights for optimization.
• Analyze data from Google Analytics and the CRM platform to extract insights that enhance customer retention, conversion strategies, and identify new opportunities.
• Support the development and implementation of CRM campaigns.
• Build newsletter templates in Klaviyo and develop new ones with engaging content.
• Support the creation of briefings for the creative team and copywriters.
• Support trade reporting and prepare weekly presentations.
• Monitor the database, including clean-up and analysis.
• Contribute to customer segmentation strategies by analyzing data and identifying distinct customer groups.
• Collaborate with the CRM Specialist and marketing teams to tailor communications for various customer segments.
• Coordinate copy briefings with an external translation agency.
• Prepare, compile, and format presentations and reports.
• Create benchmarks and best practices.
• Provide administrative support for office-related tasks.

Skills, Education & Experience

• Experience and proficiency in MS Office software suites and preferably also in Google Analytics.
• Strong knowledge of and interest in digital marketing and data analysis.
• Experience with premium brands or the luxury sector is preferable but not required.
• Previous marketing or e-commerce internship preferred, ideally in CRM.
• Fluent in English, both verbal and written. Knowledge of an additional language served on KARL.com is an advantage.

Profile

• Strong attention to detail, particularly for newsletter localisation and reporting tasks.
• An organised and analytical mindset.
• Able to prioritize and multitask.
• Able to work independently as well as in a team.
• Interested in and passionate about the fashion industry and cross-channel digital marketing.
• Flexible and adaptable, with a positive attitude.
• Able to work in a fast-paced and high-pressure environment.

Internship Requirements

• Available to start ASAP.
• Available for 6+ months.
• Must be enrolled for the full duration of the internship at a school or university.
• Due to Dutch legislation, must have European nationality or study in the Netherlands.

Why #TEAMKARL?

• Opportunity to make an impact.
• Working in the heart of Amsterdam.
• Exclusive sample sales only for #TEAMKARL.