Senior Marketing Manager

Job description

Are you a strategic marketer who enjoys turning ideas into action and driving measurable commercial impact? At Karsten International, we are looking for a hands-on Senior Marketing Manager to strengthen and elevate our B2B marketing capabilities.

In this role, you will be responsible for developing and executing data-driven marketing strategies that increase brand visibility, generate qualified B2B leads, and optimize sell-through performance. You will work closely with Buying, Sales, and Product teams, acting as the connecting link that ensures alignment across the entire commercial cycle.

Your responsibilities include:

• Develop and execute B2B marketing strategies by using channels such as social media, content, CRM, email campaigns and lead generation to build brand awareness and attract new business customers.
• Own and improve the Buying-to-Sales conversion cycle by connecting Buying and Sales teams from a marketing perspective, making sure marketing insights, campaigns and commercial plans flow through effectively and translate into actual sell-through.
• Manage the B2B Trade Calendar by planning ahead and coordinating trade fairs, customer events and key commercial moments so everything is prepared on time and runs smoothly.
• Improve the B2B website and webshop by looking at user behaviour, identifying friction points and applying UX/UI improvements that help customers find products and convert more easily.
• Prepare and support key Buying and commercial meetings by creating clear materials such as playbooks, sales sheets and presentations that help teams make better decisions and sell more effectively.
• Use data and insights from campaigns, customers and webshop performance to spot opportunities, improve marketing activities and increase conversion and ROI over time.

Job requirements

What we are looking for:

• 5-8 years in a similar all-round marketing role, preferably within wholesale, retail or B2B environments.
• Strong experience with content creation, digital strategy and website optimization.
• Experience with conversion optimization and digital funnel optimization.

What you can expect from us

At Karsten International you will join a supportive, ambitious team where we work hard, stay sharp, and enjoy what we do. We are growing fast, so there’s plenty of room to share ideas, take ownership, and really make an impact. We communicate openly, help each other out, and keep things direct but respectful.

What we offer

• Plenty of space for personal growth, ownership and continuous improvement
• Excellent pension scheme
• Travel allowance or OV card, 13th month & 8% holiday pay
• Daily fresh lunch, fruit, and great coffee
• Bootcamp, yoga, football team
• Option to lease a bike
• OpenUp for mental well-being + massage at the office
• Discounts on great products & fun company outings
• Support with HSM visa and 30% ruling (if applicable)

Who we are

Karsten International develops a wide range of products for daily use, from the latest gadgets to sustainable beauty products. In addition to working hard and delivering quality, enjoyment and collegiality are our top priorities. The team consists of driven product developers, sales experts, logistics talents, online marketing specialists and graphic designers. You will be given every opportunity to contribute to this.