Sr. Professional, DTC Ecom Planner

At Under Armour, the Sr. Professional DTC Ecom Planner collaborates on developing top-down seasonal financial and inventory targets and a bottom-up sales plan for the Ecom business. This role leverages cross-functional relationships to help the DTC team meet quarterly sales and margin objectives, bring GoToMarket strategies to life in the market, and manage inventory sell-through to target.

Purpose of Role

The Sr. Professional DTC Ecom Planner is responsible for collaborating in developing the top-down seasonal financial and inventory target and a bottom-up sales plan for the Ecom business. The DTC Ecom Planner will leverage collaborative cross-functional relationships to enable the DTC team to meet quarterly sales and margin objectives, ensure GoToMarket strategies come to life in the market, and inventory sell-through is managed to target.

Your Impact

Pre-Season Management

• Partner with DTC POD lead, Merch Planning, Channel Merch & Finance to develop financial targets.
• Translate financial targets to seasonal plans broken out by DTC KPI’s as well as by category for the assigned channel that support the long-term strategic growth plan for the region and planning inventory levels.
• Set and track performance against line architecture and SKU targets for assortment that yields productivity.
• Work closely with Channel Merchandising to gain strong command of seasonal product strategies, key product and marketing stories to align the bottom-up plan with the channel assortment strategy.
• Build and maintain account group-level sales plans that substantiate financial targets.
• Utilize sales plans to identify opportunities and risks to the financial target at monthly OTB meetings.
• Communicate potential target adjustment opportunities and risks as they arise.

In-Season & Inventory Management

• Track sell-through per category and seasonality and advise or execute actions needed including, but not limited to, replenishment, price promotional activities, and content marketing support.
• Support the business with performance analysis on account level as well as category level.
• Provide reporting and analysis such as WSSI, OTB, sell-through, and revenue reporting.
• Track and report brand campaign results.
• Coordinate cross-functional activities to reconcile significant variances to plan and refine the forecast model to reflect updated sales and marketing assumptions.
• Run what-if scenarios to support decision-making and provide insights on potential channel performance outcomes.
• Gather and present regional hindsight data to drive actions and support ongoing planning efforts, both short and long term.
• Execute monthly demand forecasts at the style-color level, driven by statistical forecasting, and continuously manage necessary adjustments using the Blue Yonder Demand system.
• Utilize systematic forecast and performance data to identify opportunities and risks to the financial and strategic target at monthly and quarterly channel reviews.
• Own the 1-year outlook on merchandise financial plan on a region and division level.
• Influence the 2-year plan by helping shape the SOB at category level based on trade insights and market performance.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below