Senior Retail Consultant

At Sia, you will help shape the future of Retail & Consumer Goods by working with leading retailers and consumer brands to design their future — from high-level strategy to hands-on implementation.

As a Strategy & Transformation Consultant, you’ll work with senior business stakeholders to define and deliver initiatives across marketing, corporate strategy, product, merchandising, pricing, commerce, and operational models.

This is a multi-tool role where business curiosity, strategic thinking, and bringing transformation to life are key. Your focus is not limited to one function — instead, you’ll help clients connect the dots across departments and deliver lasting impact.

You will:

• Work on strategic challenges: from defining brand positioning or portfolio strategies to reshaping go-to-market models
• Support transformation programs: omnichannel strategy, pricing optimization, category development, operational redesign
• Conduct qualitative and quantitative analyses to bring actionable insights to clients
• Contribute to project framing, client interviews, benchmarking, and the co-creation of recommendations
• Operate in agile, multidisciplinary teams, often with exposure to C-level management

Projects span a wide range of topics — brand strategy, innovation, customer journeys, trade terms optimization, category growth plans, and more — always tailored to what drives value for the client.

Qualifications

• Around 4 years of experience in consulting, corporate strategy, or a strategic role in a retail or consumer goods company
• Strong analytical skills and a good sense of prioritization
• You have a strong interest in data and AI-related topics, the ability to quickly build expertise in these areas, and you’re excited about helping clients seize the opportunities they offer
• A fast learner who thrives on diverse challenges and changing environments
• You can switch between strategic vision and operational detail — and speak both business and numbers fluently
• You are fluent in Dutch and English
• A good understanding of the retail/consumer goods ecosystem (brands, retailers, channels, consumer trends) is a strong plus

Benefits

Your development is a priority. Through challenging projects, inspiring colleagues, and personal growth, Sia invests in your success every step of the way.

• An attractive salary that grows with your experience and performance
• A yearly bonus based on your individual and team results
• Sustainable and practical mobility options, whether you prefer to travel by train, bike, or your own vehicle
• A solid pension plan and additional benefits to support your well-being
• Freedom in where you work, from home, at the client’s office, or in one of the hubs in Amsterdam or Maastricht, including a home working allowance to make remote work comfortable
• 26 days of holiday per year, with the opportunity to earn extra days as your seniority grows
• Plenty of learning opportunities, from mentoring and training programs to international projects that broaden your perspective
• A strong community, where connection matters – with regular social and sports activities to celebrate successes together

We are unable to provide a work permit for this position.