Thesis Internship – Digital Strategy & Innovation (Song)

Job Description

Are you looking for a challenging thesis internship that also gives you a real taste of the dynamic world of consultancy? We are looking for a thesis intern to join the Advisory team within the Design & Digital Products practice. In our team, we create new products and reimagine existing ones to deliver better experiences for users and businesses. We are part of Accenture’s creative engine called Accenture Song, where we combine creativity, technology, and business insights to create experiences that drive real impact.

Team

The Design & Digital Products team is part of Accenture Song. We’re a cross-functional team of strategists, designers, and technologists who thrive on turning bold ideas into impactful realities. We create products and experiences that help our clients solve problems and seize opportunities. Our work spans the full product lifecycle: from envisioning future-fit strategies and building prototypes to launching products and scaling capabilities. Whether it’s crafting digital products that people love, driving industry-changing digital transformations, or improving business performance through technology and data, we are passionate about building experiences and bridging the gap between brand promise and expectations.

Daily tasks

In this role, the main focus will be on writing your master thesis in the relevant domain of Digital Product Strategy. In doing so, you’ll be supported by the dedicated people in our team. Alongside your thesis, you’ll have the opportunity to gain hands-on experience in the Design & Digital Products domain at Accenture Song and explore the world of consultancy.

Research

We'll collaborate with you to define a thesis topic that is aligned with our business needs, but most importantly, that interests and motivates you. For example, your research could explore, but is certainly not limited to, areas such as:

• Agentic AI to shape the future of Digital Product Strategies
• Build Custom AI Agents that drive Intelligent Product Creation
• Vibe Coding as a new paradigm for translating Human Intent into Product Behavior
• Accelerating Rapid Prototyping and MVP Creation with GenAI
• The Reinvention of Human-AI Interaction
• Strategic Approach for Adaptive and Evolving Products

Song Talent Factory (STF)

As part of your internship, you will also take part in Song Talent Factory. This program will guide you through your path at Accenture Song and will provide additional engagements, activities and projects to enhance your intern experience. Being part of the Song Talent Factory, you will:

• Get professional guidance on finding the next step in your career
• Get expert support on your thesis topic while leveraging all Accenture resources
• Be part of one Song program where you are required to collaborate with other interns at Accenture Song from different offerings (Commerce, Data & AI, Marketing and Service)
• Work on a large internship-long consulting project together with your STF group, giving you the opportunity to see everything Accenture Song has to offer
• Be part of the Accenture Song community through companywide and intern-specific engagement events
• Enjoy the wide variety of training opportunities

From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable.

Who we are

Accenture Song accelerates growth and value for clients through sustained customer relevance. Its capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration.

Song is one of five services that make up Accenture – the others are Strategy & Consulting, Technology, Operations, and Industry X.