Senior Shopper Marketeer

Your future workplace

We genuinely believe that when a group of talented professionals come together, great things happen. That’s why we work in dynamic teams offering exciting challenges. At Hallmark, you will be part of the marketing team, consisting of four passionate professionals. Together you share the mission to strengthen and expand the Hallmark brand across Europe.

What your role looks like

In this position, you play a critical role in bridging brand strategy with retail execution. The Senior Shopper Marketeer is responsible for developing and implementing shopper-focused marketing initiatives that drive engagement, conversion and loyalty across key retail channels in Europe. With a strong focus on trade and consumer marketing including PR, the Shopper Marketeer ensures that Hallmark’s brand is consistently and compellingly represented across all shopper touchpoints.

Your tasks and responsibilities:

• Develop and execute shopper marketing campaigns aligned with brand and commercial objectives.
• Build and maintain relationships with key retailers in order to deliver trade marketing plans including retailer-specific marketing initiatives, joint business plans and retailer engagement strategies.
• Collaborate with sales, brand and content teams to create impactful in-store activations and customer or prospect presentations.
• Brief design and deliver promotional materials and POS assets tailored to shopper behaviour and retailer specifications.
• Build and maintain relationships with media outlets, influencers and PR agencies to support collaborative products, campaign amplification, consumer engagement and commercial goals.
• Work with fellow shopper marketeers and webshop team on content ideation for social media platforms to support shopper campaigns and drive consumer engagement.
• Collaborate with the Content Designer, Photographer/Stylist, Videographer and Content Marketing Manager to ensure cohesive visual storytelling across channels that supports brand storytelling and emotional connection.
• Execute PR initiatives to enhance brand visibility and reputation across European markets.
• Manage agency relationships and ensure timely delivery of creative and PR assets.
• Brief concepts and support managing participation in trade fairs, supplier days, and client events.
• Analyse shopper insights, consumer behavior, and campaign performance to optimize future strategies.

Are we a match?

Commercially driven, energetic, creative, well-organized and convincing. These are qualities that describe you and capture what you bring to work daily.

Check, check, doublecheck

• A bachelor or master’s degree, preferably in marketing or communication.
• 5+ years of experience in shopper, consumer, or trade marketing, ideally within FMCG or retail.
• Strong understanding of consumer behaviour, retail environments and PR.
• Experienced in directing and managing POS and content.
• Excellent project management and communication skills.
• Excellent command of the Dutch and English language in both speech and writing.
• Ability to work cross-functionally and manage multiple stakeholders.
• Creative mindset with a focus on commercial impact and brand consistency.
• Proficiency in using data and insights to inform marketing decisions.
• Available 5 days a week and able to travel within Europe occasionally.

What we offer

• Market-conform salary
• Holiday allowance (8%, paid in May)
• Travel allowance
• Remote working options: daily allowance and home office equipment
• End-of-year bonus (€300 gross based on full-time employment, paid in December)
• Corporate fitness program
• Performance bonus depending on company profit
• Employee discount

Additional benefits

• A particularly warm welcome, giving you the time to get to know everyone.
• A friendly, informal company culture with plenty of collaboration, inspiration sessions, events, workshops and team outings.
• Ample opportunities for both professional and personal development.
• A personal budget to send cards or gifts to all your friends and family.

careers@hallmark.com