ounded in 1994 deep in Soho’s underbelly, Agent Provocateur carved out a notorious anti-establishment narrative inspired by its punk roots, and became renowned for not being afraid to shake things up. Straddling the 90’s and Noughties, AP brought the hidden to the forefront and provided women with lingerie that screamed confidence, sensuality and irreverence.

ounded in 1994 deep in Soho’s underbelly, Agent Provocateur carved out a notorious anti-establishment narrative inspired by its punk roots, and became renowned for not being afraid to shake things up. Straddling the 90’s and Noughties, AP brought the hidden to the forefront and provided women with lingerie that screamed confidence, sensuality and irreverence.