Head of Trade Marketing

Bij ASICS krijg je de kans om deel uit te maken van een beweging die de wereld in beweging brengt. Vanuit ons EMEA-hoofdkantoor in Hoofddorp (nabij Amsterdam) draag je bij aan onze missie door ASICS in EMEA te inspireren en te versterken met krachtige, consistente merkervaringen die traffic, engagement en groei stimuleren via alle kanalen.

Your role in our shared journey

Je rol is essentieel in het neerzetten van Trade Marketing binnen EMEA, waarbij je met nieuwe perspectieven innovatie stimuleert en de merkbeleving naar een hoger niveau tilt.

Your key responsibilities will be:

• Lead, champion and evolve all ASICS Trade Marketing initiatives across EMEA categories and channels
• In close partnership with DTC stakeholders, lead and implement the overall activation strategy for DTC channel (FP & FO) with the key focus of driving quality traffic to stores
• Own VM strategy across EMEA retail and wholesale footprint
• Drive brand consistency and exceptional brand execution across all touchpoints
• Build and execute brand and product training for retail and online partners
• Enable the GTM planning and execution process across EMEA
• Manage regional content adaptation and market localization
• Lead and inspire the Trade Marketing Team EMEA

You have the following skills:

• Minimum 10+ years of marketing experience in brand, trade, or retail marketing roles
• Proven leadership experience managing regional teams and cross-functional projects
• Strong creative background in retail marketing, visual merchandising and staff training. Previous experience in GTM process is preferred
• Project management and cross functional alignment experience
• Track record of delivering retail excellence and localized brand campaigns
• Confident communicator with experience managing internal and external stakeholders
• Strategic mindset with the ability to translate vision into action
• Fluent in English; additional European languages a plus
• Passionate about consumer behaviour, culture, and brand storytelling

Life at ASICS

Wanneer je bij ASICS start, word je onderdeel van iets bijzonders. Je stem telt, en je groei en wellbeing zijn belangrijk. We bieden middelen om een sound mind in a sound body te ondersteunen:

• Access to office the gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.