Digital Performance Marketeer

Boels is one of Europe’s leading rental companies, operating across multiple countries and industries. Our Central Marketing team serves as the centre of excellence within the marketing organisation, driving international campaigns, online visibility, and sustainable growth. Driven by Boels’ long-term growth strategy, we are accelerating our digital transformation to build scalable, performance-led marketing across all markets. To support this, we are looking for an experienced Digital Performance Marketeer who combines strategic insight with hands-on execution and understands the growing impact of AI in performance marketing.

Dit ga je doen

As Digital Performance Marketeer within the central team, you are responsible for creating measurable business impact through performance marketing. You act as the SEO/SEA expert within the marketing centre of excellence.

You develop the performance marketing strategy and translate business objectives into a clear roadmap for execution across both central and local teams to drive alignment across international markets.

Working closely with local marketers, central specialists, and external agencies, you ensure strong execution and consistent performance improvements across countries.

Key responsibilities

• Own and implement the international performance marketing strategy (SEO/SEA), supported by a clear roadmap and action plan.
• Act as a key stakeholder within the organisation, translating data into actionable insights for senior management and board-level reporting.
• Influence and align stakeholders across markets, ensuring adoption of standard ways of working and best practices.
• Coordinate and optimise international paid campaigns across channels; analyse performance data and continuously optimise bids, budgets, keywords, targeting, and conversion outcomes (in collaboration with local marketeers across all markets).
• Drive organic growth through SEO initiatives including keyword strategy, link building, and Google Business Profile optimisation (in collaboration with local marketeers across all markets).
• Steer and manage performance marketing agencies and tools, setting clear objectives, KPIs, and governance.

Our offer

• A gross monthly salary between €3,951 and €5,643, depending on your qualifications and experience.
• An attractive bonus scheme.
• 28 days of annual leave per year (with the option to purchase up to 5 additional days).
• Travel expense reimbursement for commuting to Sittard, and if you work partly from home, you will receive an adjusted allowance.
• Boels Rental invests in your development to ensure your knowledge and skills remain up to date.
• You stay fit with us through the bicycle plan and corporate fitness scheme.
• Special Boels discounts on, among other things, electronics and weekend getaways, collective insurance schemes, and rentals with substantial employee discounts.

What do you bring?

• Bachelor’s degree in Marketing, Digital Marketing, Media, or Communication.
• 5–7 years of experience in SEO/SEA and digital performance marketing in an international environment.
• Proven experience managing complex, multi-country campaigns and working with agencies.
• Familiarity with tools such as Google Ads, GA4, Ahrefs, SeoClarity, and Yext is a plus.
• Strong stakeholder management skills and the ability to influence without direct authority.
• A proactive, ownership-driven mindset in a fast-paced, dynamic environment.
• Fluent in English.