Personal Health - Shopper Activation Manager Benelux

Philips Personal Health offers intensive experience and engagement opportunities, fully aligned with the social and emotional needs of consumers at home. In Marketing, we work every day to improve the lives of our consumers, focusing on the business areas Oral Health Care, Mother & Child Care, Beauty, and Male Grooming. We develop and implement marketing plans tailored to local requirements in the Netherlands and Belgium.

As a Shopper Activation Manager for Philips Personal Health products in the Benelux, you will play a key role in creating a consistent and engaging brand presence along the entire customer journey—at the POS, online and offline. You will independently develop customized activation plans for various customers and channels within one or a combination of our categories (Oral Health Care, Mother & Child Care, Beauty, or Male Grooming) and manage all online and offline shopper activities that are highly relevant to our shopper target group.

Your responsibilities

• Develop the Local Shopper Activation Plan (LSAP) for relevant customers and sales channels—including assortment, placement, promotion, and communication—in close alignment with Sales and Marketing.
• Responsible for the design, adaptation, and implementation of on- and offline POS campaigns including budget management: close collaboration with creative agencies, display manufacturers, and print partners, as well as managing the roll-out via our field/merchandising team.
• Optimize shelf presentation in physical and digital channels (including portfolio, price points, and promotions) in collaboration with Category Management.
• Work closely with Key Account Managers to achieve sell-out targets and implement individual POS activities at customer level, including joint meetings and development of compelling trade stories.
• Act as an interface to the Western Europe organization, Shopper Marketing of the Business Group, and the local Consumer Marketing Management Team to manage cross-functional projects.
• Analyze and interpret relevant shopper and market data (e.g., sell-out, GfK, distribution, shelf share, flyer share) to derive data-driven actions.

The job is right for you if

• You bring 5YR+ of experience in Trade Marketing, Brand Management; strong preference for expertise in FMCG.
• University degree (e.g., marketing, business administration, or similar).
• Strong analytical skills and confidence using Excel and common analytics tools (e.g., Advanced Analytics, QlikSense…).
• A strategic, data-driven mindset; outgoing and communicative; able to confidently interact with internal and external stakeholders.
• A team player who wants to improve things together.
• A proactive, hands-on attitude with high attention to detail.
• Fluent in Dutch and English with strong communication and negotiation skills.
• Enjoy creative thinking and have a feel for trends and target groups.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve.