Interim Project Manager - Brand Activations (All Genders)

We are looking for a Project Manager Marketing (maternity cover) to join HelloFresh to help improve our presence in field and event marketing and brand activations throughout the Benelux in 2026.

The primary objective of this role is to conceptualize, brief, and organize events and field marketing campaigns that allow potential customers to experience our product and/or our brand in new, enticing ways. The goal is to build brand awareness and consideration via brand activation campaigns in high-traffic locations.

You’ll bring strong project management skills, work independently, and lead execution of the field marketing plan in collaboration with 3rd parties. You will also work on strategically improving campaigns and identifying new opportunities.

Within this role, you will work closely with colleagues from the Growth Marketing and Brand Marketing team based in Amsterdam, and the Global Marketing team in Berlin.

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do: The recipe

• Serve as the Interim Project Manager for brand activations and field marketing campaigns in the Benelux region.
• Manage field marketing events from A to Z, including:
• Identify, select and reach out to new suitable events or locations to promote our product.
• Work in collaboration with our 3rd parties to realize location bookings, stand materials and staffing.
• Create briefings for our brand ambassadors, and set up a clear activation plan for your campaigns.
• Monitor and report on all campaigns.
• Manage budgets efficiently to reach monthly targets.
• Act as a strategic sparring partner for leadership to define direction and identify major scaling opportunities for the field marketing channel.

What you’ll bring: The ingredients

• 5+ years of working experience in field marketing, brand activations, or event management.
• A strong understanding of the event landscape, including recent industry trends and knowledge of the Benelux region.
• Strong organizational skills and the ability to juggle multiple projects at the same time.
• Strong relationship management skills.
• Strong communication skills; comfortable proposing new ideas and challenging the status quo to drive new customers’ acquisition for HelloFresh.
• Fluent in English and Dutch; French is a plus.
• A Bachelor’s Degree.