Community & VFR Sales (Senior Community Sales Specialist)

Join TUI Airline as our Senior Community Sales Specialist and drive growth across diaspora and culturally rooted travel segments by building strong relationships with community-based travel agencies and cultural associations.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, bonus opportunity, exclusive travel perks & discounts, extensive health & wellbeing support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance and offer hybrid or remote working models.
• A career to shape: Opportunities to upskill, reskill and grow your career. Access the TUI Tech Learning Hub to level-up and reach your ambitions.
• Expand your horizons: Participate in our tech communities and collaborate on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation and the Sustainable Tech Community.

ABOUT THE JOB

• Identify, prioritise and develop community-based distribution opportunities, mapping key diaspora markets and cultural travel corridors relevant to TUI's network.
• Build and nurture relationships with cultural associations, travel intermediaries and community organisers, attending cultural events and representing TUI at diaspora forums.
• Train and support small, often informal travel agencies with TUI fare structures, booking flows and ancillary offerings, providing clear, simple, high-touch service.
• Collaborate with central sales and marketing teams to tailor tactical campaigns to diaspora-specific travel seasons, managing grassroots initiatives including print flyers and word-of-mouth promotion strategies.
• Act as a cultural ambassador for TUI Airline within diaspora sales networks, ensuring consistent brand messaging while adapting communication to local preferences.
• Track and report on sales trends, agency performance and travel peaks across community markets, delivering regular insights to improve commercial decision-making.

ABOUT YOU

• Familiarity with the travel habits of diaspora/VFR travellers, ideally gained through personal or professional proximity to these communities.
• Interpersonal and relationship-building abilities, especially in low-tech, relationship-focused environments, with experience in grassroots sales methods.
• Capability to onboard and support small or informal travel agents through direct interaction, with basic technical understanding of airline fare structures and booking flows.
• Experience executing culturally tailored campaigns using local language, ethnic media, and community influencers.
• Ability to track local sales trends and performance reports, with awareness of revenue drivers and distribution economics.
• Communication skills with fluency in English; additional language(s) relevant to VFR communities (e.g. Arabic, Urdu, Turkish, Punjabi, Polish) are a major advantage.

Email: gemma.king@tui.com