Senior Offline Sales Manager

Join TUI Airline as our Sr Offline Sales Manager and provide strategic leadership for a specialist team focused on maximising offline sales channels and developing the Visiting Friends & Relatives (VFR) segment across our European markets.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, bonus opportunity, exclusive travel perks & discounts, extensive health & wellbeing support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance and offer hybrid or remote working models.
• A career to shape: Opportunities to upskill, reskill and grow your career. Access the TUI Tech Learning Hub to level-up and reach your ambitions.
• Expand your horizons: Participate in our tech communities and collaborate on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation and the Sustainable Tech Community.

ABOUT THE JOB

• Define and execute the VFR sales growth strategy across priority origin-destination markets, developing value propositions and offers tailored to community-specific travel behaviours.
• Identify high-potential VFR markets and build dedicated fare structures for diaspora travellers, partnering with local agents and grassroots networks to deepen market penetration.
• Work with Group Brand & Marketing teams to create culturally resonant campaigns, building brand preference through targeted outreach, sponsorships, and local events in key communities.
• Lead the commercial strategy for offline sales across Europe, optimising revenue through TUI's owned retail network and independent travel agents.
• Lead and develop a team of regional specialists, operating effectively in a pan-European matrix environment while sharing best practices across markets.
• Define and track KPIs for offline sales performance, monitoring market trends and community-based calendar milestones to adapt strategies quickly.

ABOUT YOU

• Demonstrated ability to build trust-based relationships with diverse retail partners, from small non-IATA agencies to large retail chains.
• Understanding of both grassroots VFR networks and broader European retail sales environments, with experience engaging across cultural and linguistic barriers.
• Network within the VFR travel community, with established success in managing offline retail channels, ideally in a multi-country airline or travel environment.
• Experience leading commercial teams across multiple geographies, with skill in aligning local market priorities with central commercial strategies.
• Clear communication abilities to present business cases and strategies to executives and partners, with a solutions-oriented approach to complex challenges.
• Fluency in English; additional languages (French, German, Arabic, BCS, Spanish, Greek, Turkish) highly valued, with ability and willingness for extensive travel.