Senior SEO Specialist

Why Coda

Coda is a global growth engine for commerce. We bring together powerful capabilities that connect people, digital products, and payments through our suite of trusted digital monetization and distribution solutions.

Today, we stand as a team of more than 600 people, representing 57 nationalities across 23 locations. We are headquartered in Singapore with offices in Amsterdam, Eindhoven, Dubai, Shanghai and other hubs across Southeast Asia.

Our B2B business works with publishers and brands to support growth across markets. We run Codapay for local payment acceptance and Custom Commerce for direct-to-consumer webstores. We manage catalogue, prepaid and distribution services that extend reach globally, and we operate Giftcloud’s rewards and incentives capabilities. We take on the operational complexity around payments, tax and compliance so partners can scale with clarity and focus.

On the consumer side, we operate a portfolio of trusted storefronts including Codashop, Startselect.com, Recharge.com, mobiletopup.co.uk and other local sites that give customers secure and easy access to digital credit, game vouchers, gift cards and prepaid products.

Our people are at the heart of what we do. Coda’s culture is centered on respect, clarity, ownership, and collaboration. We work hard and play hard together.

If you’re looking for growth and impact in a fast-paced global team, Coda is the place for you.

The role💡

Startselect, part of Coda, is Europe’s largest digital retailer for games, gift cards and in-game credit and we’re looking for a talented and ambitious Senior SEO Specialist to join our marketing team.

As the gaming & entertainment label within Coda, Startselect operates across 20+ markets and works directly with iconic global brands such as PlayStation, Xbox, Nintendo, Steam, EA, Amazon and many more. This is your opportunity to drive SEO impact at global scale within a high-traffic, rapidly growing B2C e-commerce environment. You will help shape the future of our platform, strengthen our organic presence and leverage opportunities including the use of AI-driven SEO insights, automation and workflows.

You’ll report to our Marketing Manager, Dax Strüber, and work closely with our Content Lead and team to execute and elevate our global search strategy.

In addition to our web platforms, our fast-growing Startselect app plays a key role in our future. You’ll contribute to scaling its visibility and adoption by applying effective ASO strategies and modern mobile SEO practices.

What will you do?🤔

• Own and drive initiatives to improve our organic rankings, increasing sales for Startselect.com and the mobile app.
• Build and maintain a scalable, future-proof SEO framework for our single, multilingual domain.
• Adapt SEO tactics to regional search behaviour, local competition and different user needs across international markets.
• Work closely with Content, Tech, Paid marketing and Category Management teams to ensure SEO is embedded in our platform, products and content roadmap.
• Designing on-site and off-site optimizations, taking a strategic role in development of our platforms, placing SEO at the heart of our key initiatives and content marketing strategies through our blog
• Creating technical SEO analysis of our platforms to facilitate the development of clear, actionable optimization roadmaps in collaboration with our Tech department
• Lead Startselect’s evolution toward a AI-driven SEO approach, leveraging intelligent insights, automated workflows and advanced automation where it adds real value.

What you have💪🏻

• 4+ years of SEO experience & global multi-country setups
• Experience in developing a world-class SEO setup
• Working knowledge of industry standard SEO tools (Google Search Console, Semrush, Ahrefs etc...)
• Hands-on technical audits to help identify how SEO should be optimized to perform better within the organic SERPs and LLMs
• Ensuring that audits, research and landscape investigations are properly utilized to deliver insight-driven strategies
• Love for numbers, an analytical mindset and a data-driven approach to any projects. You measure the impact of any initiative and iterate accordingly.

What We Offer🥳

• 25 days of holiday, a great pension scheme
• Flexible working hours and hybrid working from our beautiful office in Eindhoven.
• Macbook Pro (13”or 15”)
• Budget for noise-canceling headphones, travel to and from the office, working-from-home and self-learning
• Free healthy breakfast, fresh lunch and snacks
• Unlimited access to mental health support by certified psychologists via OpenUp
• Free Dutch classes to help out with daily life in the Netherlands (applicable for international employees).
• Employee discount on all of our products
• Regular parties, pub quizzes, bingo sessions, celebrations and other events