Director AI Consumer Market

Director AI Role at KPN

In this Director AI role at KPN, you shape the future of AI by leading a high-performing team, embedding AI into the business and turning ambition into measurable impact for customers and colleagues.

You are responsible for defining and driving the AI vision and agenda for KPN Consumer Market. Together with your team, you translate strategy into a clear multi-year roadmap and deliver AI solutions that create measurable commercial and operational impact. You balance vision with execution: setting direction while ensuring things actually get done. You build strong cross-functional partnerships and lead change in how AI is adopted across the organization. You coach a young, ambitious team and create an environment where learning, ownership and impact go hand in hand.

• Define the AI vision, strategy and 3-year roadmap for Consumer Market, ensuring strong buy-in and adoption across the organization and stakeholder landscape.
• Drive successful development and rollout of AI use cases across channels such as Customer Service, Retail and Field Operations
• Lead, coach and develop a team of AI professionals with a strong focus on talent growth
• Build and lead cross-functional collaborations with customer channels, commercial, digital product, IT and architecture teams, and drive the organizational change needed to embed AI into new ways of working and more efficient workflows.
• Ensure governance, compliance and responsible AI usage aligned with KPN standards

Your team consists of around 11 FTE, mainly young professionals with strong machine learning and AI skills. The team has a hands-on mindset, loves to experiment and is driven to make real impact. The culture is open, ambitious and slightly rebellious: learn fast, dare to fail and get things done together.

As Director AI Consumer Market at KPN, you will shape the future of AI. This Director AI role combines leadership, strategy and real business impact. You lead a fast-growing AI team working on agentic AI, personalization and automation. You operate at the heart of commercial and operational innovation, with visibility, freedom and ownership. Based in Amsterdam and Amersfoort, you work hybrid in a culture that values courage, execution and collaboration. If you want to turn AI ambition into impact at scale, this is your role.

You know how powerful AI can be when it truly lands in the business. You lead a team that builds AI solutions used daily by customers and colleagues. With strong executive exposure, room to shape strategy and a bold, slightly rebellious culture, this role offers real influence. You work closely with commercial, digital and tech leaders while growing talent and driving execution.

You are a leader who combines strategic thinking with execution power. You feel comfortable in complex stakeholder environments and are not afraid of difficult conversations. Coaching talent energizes you, and you know how to challenge teams to perform at a Champions League level. You think from the perspective of customers and colleagues, not just technology. You bring calm, direction and momentum in a fast-changing environment. Om dit succesvol te kunnen doen heb je in ieder geval:

• WO level of thinking and working
• 5–10 years of experience, including leadership roles, preferably in AI or Data with a strong business focus
• Proven experience leading and developing teams of (young) professionals
• Strong analytical skills and the ability to translate vision into strategy and roadmap
• Experience preparing and presenting decision documents at different organizational levels
• Strong understanding of AI and machine learning concepts, with the ability to translate them into commercial and operational impact

As an employer, we offer you an attractive package, including:

• €1,500 per year for personal development, which you can use for training, coaching, or courses
• Flexible vacation days, where you decide (in consultation with your manager) how to take time off
• Work-life balance: Hybrid working (2 days at the office, 3 days at home), transition leave, and the option to swap public holidays for a cultural or religious holiday of your choice
• Home office setup, including a mobile phone & laptop
• 50% discount on KPN products and services, so you can stream, call, and browse at a lower cost
• Full reimbursement of public transport costs or €0.23 per km for travel by car. Prefer cycling? Get €0.40 per km as a bicycle allowance
• Lease bike program: If you have a permanent contract, KPN contributes to the monthly cost of a city bike, e-bike, road bike, or speed pedelec
• Excellent pension plan: 23% total contribution, with KPN covering 16% and you contributing 7%

We believe in the power of technology, especially combined with human connection. That’s why we would love to meet you!

Want to know more? Contact our recruiter jitske.vandeworp@kpn.com.