Head of Brand & Campaigns

Lead our global creative strategy and marketing capability while managing multi-million-pound budgets and inspiring teams across markets to deliver consistent, high-impact campaigns for TUI.

This position is offered as a temporary maternity cover for a duration of 12 months.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment; the successful candidate will join the team twice a week in our Luton office.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll develop and implement creative strategies for global marketing campaigns that align with TUI's brand vision across all source markets.
• Lead the creation of high-impact marketing campaigns that resonate with diverse global audiences, including creative assets and media recommendations.
• Manage a multi-million-pound production budget, ensuring cost-effective use of resources while delivering maximum value.
• Establish and monitor key performance indicators to measure creative success, working closely with the Group Digital Marketing Team on overall effectiveness.
• Take responsibility for creative agency selection, management, procurement, and effectiveness, overseeing relationships to ensure high-quality services.
• Work with marketers from other disciplines to establish a TUI marketing capability plan that drives consistency and excellence across markets.

ABOUT YOU

• You have a proven record of developing innovative and impactful creative marketing campaigns in a global context.
• You naturally keep a close eye on competitor and market-wide industry best practices.
• Your strategic and commercial thinking allows you to assess and quantify impacts of changes, manage ambiguity, and evaluate options to meet business expectations.
• You possess strong presentation skills, enabling you to craft and articulate effective slide decks that tell a story and build a case.
• You have experience managing marketing teams in complex, cross-cultural, and remote environments.
• As an engaging communicator, you can quickly gain rapport and credibility with a diverse set of international stakeholders, building networks at all levels of seniority.
• You are fluent in English, with additional language abilities (German, French, Dutch) being desirable but not essential.

Email: sally.hooper@tui.co.uk