Senior Product Marketing Manager

Sendcloud is the complete shipping platform for e-commerce – enabling retailers, marketplaces, and fulfillment companies to scale their operations while delivering great shipping experiences. Born from a genuine need for a better way to ship, we’ve grown into one of Europe’s leading shipping platforms. Trusted by over 25,000 e-commerce businesses, Sendcloud is on a mission to solve shipping globally.

What you will do in this role 🧐

Own the strategy, story, and go-to-market for Sendcloud’s products. You’ll turn customer and market insights into sharp positioning, build GTM plans for launches and expansions, and enable Sales with competitive intel and high-impact tools. You’ll translate complex product capabilities into clear messaging, influence product strategy with real insights, and measure everything you ship to drive adoption, activation, and revenue — all with a hands-on, get-it-done mindset. You’ll also use AI to accelerate research, messaging, and enablement, and help shape the next generation of AI-powered product marketing workflows at Sendcloud.

The perfect match has experience in✅

• 5+ years Product Marketing experience in an international B2B SaaS company
• Conducting customer, product, and market research using both traditional methods and AI-powered tools to uncover trends, use cases, and competitive advantages.
• Applying AI to accelerate research, messaging, segmentation, and sales enablement — and building AI-powered intel systems (e.g. PMM knowledge bases or custom GPTs)
• Build and execute go-to-market plans for new features, market expansions, and campaigns ensuring cross-functional alignment across Product, Sales, and Marketing.
• Contribute to overall product strategy by sharing market insights and findings with product management.
• Develop and maintain positioning and messaging frameworks that enable other teams, such as Jobs-To-Be-Done, Personas, Ideal Customer Profiles and message maps.
• Translating complex and technical subjects into clear, compelling messaging and positioning
• Collaborating with Sales Enablement to build competitive battlecards, sales plays, demo scripts, and training assets
• Owning end-to-end product launches and ensuring smooth, high-impact execution together with the other marketing teams and stakeholders
• Using analytics tools and methodologies (Mixpanel, Amplitude, etc) to measure campaign success, OKRs, ROI, and GTM impact
• Actionable, hands-on “can-do” mentality with the ability to execute autonomously in a fast-paced environment

You share our core values:

• 💩 No bullshit: We don’t like big egos, we like honesty, transparency & openness. Share your mistakes with us and learn from them!
• 🎯 Grow & Win: Keep on learning and improving, from each other, mistakes and by actively searching for ways to keep on developing your skills
• 🎠 Have fun: You are not afraid to be yourself and you love to be surrounded by your awesome colleagues!

Benefits 🎉

• Work within a vibrant, evolving, young and International company
• A good salary that grows with the company and your accomplishments
• Working in an internationally oriented, fast growing and well-funded scale-up
• After 3 years of employment, you get a sabbatical of 4 weeks from us
• Keep growing with a study budget of €2000,- per year!
• Stay fit in our Sendcloud gym!
• Pension scheme
• Discount on health insurance
• Access to many different discount programs, shop til you drop! 🛍

This role is based from our office in Eindhoven. We expect you to be in the office 3 days per week.