Brand Marketing Copywriter

Discover the Opportunity to Shape Brand Marketing Copy at Booking.com

About Us

At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.

Team Description

Our copywriters work at a fast pace to ideate and write high volumes of thoughtful, compelling copy for wide-ranging audiences, channels and topics – that’s then localised into as many as 45 languages. They’re deeply experienced, highly motivated and deadline-driven self-starters who combine creative spark with ruthless attention to detail – flexing effortlessly between brainstorming and drafting marketing headlines to crafting clear, accurate and legally compliant communications about tax, regulatory compliance and performance optimisation for our property partners. They’re largely their own editors, so it's vital that they can not only catch their own typos but also be the voice of the customer – questioning whether their copy, and what we're asking our travellers or partners to do, is clear and customer-centric.

Role Description

As one of four copywriters in our Content Studio, you’ll work on projects that support the Marketing department but traverse our brand marketing and product teams and beyond. You’ll demonstrate outstanding stakeholder communication, persuasion and management skills. This includes balancing the ability to challenge and push back with building collaborative relationships, and safeguarding our tone of voice, copy craft and process adherence while remaining pragmatic to business needs.

You'll have entrepreneurial spark, broad general knowledge of not just marketing but also wider business operations (including finance and tax), and you'll be someone who's highly curious and goes out of their way to become an expert on topics that are new to you – always keeping in mind that we can only write clear, accessible copy on complex topics when we understand them ourselves inside and out.

Needless to say, you'll have amazing IT skills that help turbo-charge your creative delivery. You'll be able to effectively give, receive, filter and action feedback from craft peers and non-craft stakeholders alike, with your eye on delivering the best copy you can. And you'll have interest, ability and experience in proactively using GenAI to identify and execute opportunities to streamline and enhance your and the team’s copywriting.

Key Job Responsibilities and Duties

• Work at a fast pace to interpret creative briefs and create high volumes of quality copy, demonstrating expert-level writing skills and the ability to flex effortlessly and consistently between styles and formats to meet the needs of wide-ranging audiences (including as part of large integrated marketing campaigns) while guarding the Booking.com brand tone of voice, style guide and brand experience – all often to very tight deadlines.
• Act consistently as an advocate for customer needs and perspectives in your own copy as well as in marketing and brand discussions, reviews and critiques.
• Build and manage effective relationships with key internal stakeholders and external agencies, and collaborate with them regarding projects and briefs, including navigating different perspectives and approaches, and present creative copy solutions to marketing and business stakeholders.
• Seek out, filter and respond positively and constructively to feedback from craft peers and non-craft stakeholders, using it as fuel to further improve and refine the quality and business impact of copy deliverables, as well as to grow your own writing skills.
• Take ownership of larger projects and collaborate with globally located marketing, product, UX writing and UX design teams to create cohesive, holistic and compelling campaigns that leverage visual- and copy-based, research-informed storytelling strategies.
• Use in-house tools to prepare your copy to be translated and localised into up to 45 languages, including liaising with internal and external localisation specialists throughout the process.
• Support coordination and quality review of outsourced copywriting, and participate in and support recruitment efforts and initiatives to grow and strengthen the craft community.

Qualifications and Skills

• 3-5 years’ experience working as a professional copywriter, in-house, at an agency and/or as a freelancer.
• Exceptional British English copywriting skills (additional US English copywriting skills would be an advantage), with a portfolio of highly compelling work that showcases both creative and informational/educational assets, covering both B2B and B2C audiences and including work on marketing campaigns.
• Self-driven, highly motivated and well organised, able to work at a fast pace and flex effortlessly and consistently to produce high volumes of quality copy (including as part of large integrated marketing campaigns) across wide-ranging audiences, channels and topics, pragmatically dialling creative and strategic approaches up and down as needed – all often to very tight deadlines.
• Ruthless attention to detail, able to not only proofread your own and others’ work for typos, clunky sentences and tone-of-voice misalignment, but also to actively challenge whether your copy, our processes and our products are sufficiently clear and customer-centric.
• Commercially aware, with entrepreneurial spark and being highly curious, with broad general knowledge of and able to write on a range of topics – from marketing headlines to travel guides to emails about tax law changes – and willing and able to proactively go out of your way to become an expert on topics that are new to you.
• Proactively seek and respond to feedback to continuously improve copy quality and professional skills.
• Willing and able to confidently guard and champion the Booking.com brand tone of voice, style guide and brand experience, as well as the wider copy craft and adherence to established processes, while remaining pragmatic to business needs.
• First-class communication and stakeholder management skills, with native-level English language ability and the ability to understand, explain and persuade stakeholders about concepts and perspectives in a concrete, concise and precise way, and to balance challenging and pushing back with building collaborative relationships.
• Proficient in digital tools like Google Workspace, Figma, Airtable, Jira, and localisation platforms, with a quick ability to learn new software.
• Experience of working remotely with globally located translation and localisation teams and writing copy that considers cultural sensitivities and localisation challenges.

Benefits & Perks - Global Impact, Personal Relevance:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.