Internship - Desperados Brand Marketing

Internship Opportunity in Desperados Brand Marketing at HEINEKEN

Internship - Desperados Brand Marketing

We are a trailblazing beer brand, celebrated for our cool appeal and strong connection with young adult consumers. By fusing beer with the vibrant energy of Latin spirit, we have redefined the category and established ourselves as pioneers. At our core lies the essence of Latin spirit—bold, vibrant, authentic, spontaneous, and fun—giving us the credibility to create the ultimate moments of letting loose.

The internship

Your responsibilities:

• Experiential Marketing
• Assist the Sponsorship team in activating and managing our global elrow partnership.
• Work with markets to amplify our global partnerships and global activations both on- & offline.
• Social amplification: Build & support communication plans and assets with our lead agency & global partner Elrow.
• Event/offline activation: Support in bringing events to life, in collaboration with our partners globally or in markets.
• Experiential Platform – Avenida Desperados: support the team to deploy Avenida Desperados at global events and local market.
• BTL & Innovation: Support the BTL and Innovation team with coordination and delivery of POS-Materials, merchandise, products & samples.
• Internal conference: Support the brand team for the company’s annual conference in developing & coordinating the event & logistics.
• Desperados Team Support and Internal Communications: Become the go-to individual for accessing our global tools (our internal website, our assets platform).

Your new team and workplace

Just like our brand, we embrace life to the fullest—always seeking moments to let loose together and create unforgettable experiences. We inspire one another to go all in, both at work and in life, exploring opportunities with creativity, fun, and connection. Whether it’s trying something big or small, we’re always up for something new.

Working with us means growing your expertise in:

• Adaptability - understand the rules and expectations, in a complex organization
• Communication – Enhance your storytelling skills and presenting style
• Multicultural Awareness - Learn how to work with people from all over the world
• Problem-Solving - Apply theoretical and technical knowledge in the professional environment
• Commercial Resilience – Learn how to build brands

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.

The unique you!

We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• Passion about social media, consumer communication, and brand experiences.
• Curiosity and open-mindedness, with a willingness to challenge the status quo.
• Both creativity and analytical skills, demonstrating strong communication and presentation skills.
• Fluent in English and able to manage multiple projects independently.
• Resilient, proactive, and well-organized, with a strong sense of initiative.
• Comfortable working in a fast-paced, multicultural environment.
• Currently studying (or recently graduated in) Marketing, Media, or Business.

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!

Conditions of HEINEKEN

1. You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.
   1. In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
   2. In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
2. You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.
3. You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

• A full-time internship, starting on February 1, 2026
• The duration of the internship is 6 months (to be agreed upon with your internship supervisor)
• Your home office will be located in Amsterdam
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home
• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek
• You will earn 2 vacation days per month (based on a full-time internship)
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed

Interested?
For more information about this vacancy, please contact werkenbijheinekennederland@heineken.com

Working at HEINEKEN

Every day we work with pride on our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. What about brands like Heineken 0.0, Apple Bandit, Amstel Radler and Birra Moretti. Your personality, knowledge and skills are the success of our organization.