Brand Marketing Intern

Discover Opportunities at Karl Lagerfeld

ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld. We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

The Role

The Brand Marketing Intern will support the Brand Marketing Manager with daily activities across the Marketing Department, focusing on brand and content marketing initiatives for KARL LAGERFELD Licensing projects and the KARL LAGERFELD JEANS brand. The intern will also assist in coordinating marketing campaigns and partnerships to ensure consistent brand messaging and impactful execution across all channels.

As this is a very hands-on role, you must have a ‘can-do’ attitude and a strong ability to prioritize and multitask. You work well in a fast-paced environment, are flexible, and enjoy cross-functional work streams. Having (fashion-) experience in an in-house marketing team, brand-marketing or media agency/design studio is appreciated. You are keen to understand the business implications of the respective projects, are confident with KPI’s and have existing knowledge in how to realize these with a creative mindset and forward-thinking spirit.

Key Responsibilities:

• Support the Brand Marketing Manager with all day-to-day marketing activities related to all global campaigns, key brand and content initiatives.
• Creation of strong aspirational pitch decks or/and strategy deck to support on-going or future marketing projects.
• Creation and continuous updates of campaign rollout decks and reports.
• Competitor research and benchmarking.
• Briefing, coordination, and implementation of marketing materials such as brand presentations, campaign overviews, partner and collaboration reports and others.
• Coordination between key internal departments such as Licensing, Digital Marketing, Retail Marketing, Creative, Product/Design, Ecom, Press, Communications.
• Organizational support for seasonal market launches.
• Samples sourcing and coordination with relevant teams (Product, Licensing, Ecommerce).
• Cross referencing Merchandising calendars and Buys Handover.
• Creation of cross channel assets brief – strong knowledge in Excel is required.
• Manage dedicated and small-scale projects independently.
• Updating folders, overseeing creative assets, and updating the server; keeping the server structure and keeping track of creative deliverables.
• Administrative support for office-related tasks.

Skills, Education & Experience:

• Mandatory to be enrolled in an accredited Bachelor/Master program during the entire internship period.
• Management, Fashion, Marketing, Communication or Business-related studies.
• Language: fluent in English, both verbal and written. English is the working language of the company. French is an advantage.
• Very good knowledge of using Photoshop; Knowledge of AI tools is a plus.
• Very good knowledge of using Microsoft Power Point and great ability to build inspiring presentations.
• Very good knowledge of using Excel.

The Profile:

• Flexibility, adaptability, and a positive “can-do” attitude are a must.
• Ability to prioritize and multitask.
• Able to work independently as well as in a team.
• Interest & passion for the fashion industry.
• Able to work in a fast-paced and high-pressure environment.
• Critical eye for creative works and interested in the industry updates.
• Keen attention to detail.
• Positive attitude, teamwork oriented.
• Creative problem-solver.

Start date: January 5th, 2026 / Available for 6 months + / Full-Time

Please note that we can only consider your application if you are enrolled for the full duration of your internship at your school or university. Also, due to Dutch legislation, you have to be in possession of European nationality or study in the Netherlands.

Why #TEAMKARL?

• Opportunity to make an impact
• Working in the heart of Amsterdam
• Exclusive sample sales only for #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.