Senior Creative Designer - Visual Identity

Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Your role in our shared journey 

Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by leading the creative execution of ASICS’ global brand identity across campaigns, digital content and global events.

As a Senior Creative Specialist, you’ll play a key role in shaping how our brand is experienced worldwide—ensuring consistency, elevating visual storytelling, and inspiring creativity through scalable toolkits and collaborative partnerships with internal teams and external agencies.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.

Your key responsibilities will be: 

• Drive creative output across Performance Running, Core Performance Sports, and Sportstyle campaigns, ensuring alignment with ASICS’ global creative vision and brand standards.
• Provide hands-on direction for campaign/event shoots and lead the review and approval of hero visuals and treatments to ensure excellence and consistency.
• Lead the creative development and on-site execution of key brand events, launches, and activations.
• Guide the creation of visual assets for events (stage design, merchandise, signage), ensuring timely and brand-aligned output.
• Partner with internal teams and agencies to ensure campaigns and events meet strategic goals, market needs, and creative quality standards.
• Contribute to the development of scalable creative toolkits and templates to support global and regional implementation.
• Support the creation of global brand assets and GTM toolkits, including OneASICS, seasonal storytelling, and shared cross-category deliverables to ensure consistency and strategic alignment across all touchpoints.
• Guide team members with clear creative direction and support the evolution of the global brand playbook and visual identity systems.

You have the following skills: 

• 5-6 years of experience in creative execution, art direction, or design leadership within a brand or agency setting.
• A strong portfolio showcasing high-impact brand campaigns, event designs, and creative systems—with a clear ability to translate brand purpose into compelling visual storytelling.
• Proven ability to execute and elevate creative work across multiple channels and categories.
• Skilled in collaborating with external creative agencies, production partners, and internal stakeholders to guide campaign and event execution from concept through delivery.
• Demonstrated experience in art direction, from pre-production to on-set leadership and asset approval, with a clear eye for quality, storytelling, and detail.
• Experienced in mentoring junior designers and contributing to a high-performing, collaborative team culture that strives for continuous creative improvement.

Life at ASICS 

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.

Our commitment to your wellbeing 

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to the office gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.

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