B2B Growth Marketer (HQ Rotterdam)

Own and execute B2B growth campaigns at HelloPrint in Rotterdam. Hands-on, high-impact role for an assertive growth marketer with a performance mindset.

Job description

We’re looking for a B2B Growth Marketer to join us onsite in Rotterdam. In this hands-on, allrounder role, you'll own campaigns, explore untapped channels, and drive demand across our new professional solutions. You’ll be at the heart of our B2B growth engine: launching fast, thinking creatively, and always focused on real impact.

At HelloPrint, we're on a mission to build the world's leading platform for customizable printed products. With operations in 13 European countries and our recent US launch, we’re scaling fast and we’re not slowing down. To fuel this next phase of growth, we need a proactive, performance-driven marketer who knows how to make things happen in a rapidly evolving digital landscape.

Your Mission

You’ll own and execute growth marketing strategies for our group activities and our brand-new professional solutions. All with one goal: getting new customers in and getting more value out of existing ones across multiple channels.

This role is all about action, not endless planning decks. You’ll:

• Launch, test, and optimize campaigns quickly (you know what works across different channels);
• Hunt for underused B2B channels (think Reddit, Quora, LinkedIn niche forums, and beyond);
• Make SEO and AEO (Answer Engine Optimization) second nature, working with teams to drive real change;
• Build out LinkedIn strategies (organic and paid), email flows, retargeting (whatever delivers results);
• Drive demand generation, nurture, and lifecycle campaigns in close collaboration with our Paid Marketing Team;
• Be the bridge between Marketing, Product, Sales, and Country Teams: turning ideas into experiments, and experiments into scalable growth plays.

Job requirements

What you'll do:

You’ll take full ownership of B2B growth initiatives across our markets, with a strong focus on our professional solutions. Your work will span strategy, execution, experimentation, and reporting: all with a performance mindset.

• Develop and execute B2B growth strategies tailored to different European markets
• Run multi-channel campaigns across paid, organic, social, SEO/AEO, email, partnerships, and emerging platforms
• Identify and activate non-traditional B2B channels (Reddit, Discord, industry-specific communities)
• Use data to prioritize the highest-impact activities and move fast on what works
• Collaborate closely with Sales, Product, and Country teams to align on messaging, offers, and go-to-market
• Report transparently on performance and learnings (both wins and failures)
• Leverage AI tools for content creation, targeting, personalization, and campaign analysis

Who we're looking for:

You’re not just a growth marketer: you’re a proactive, performance-obsessed operator who thrives on experimentation and speed. You take ownership, move fast, and drive measurable impact.

• 3+ years of experience in B2B growth marketing or demand generation
• A results-obsessed mindset: you measure everything and care deeply about outcomes
• Excellent writing and creative thinking (always with performance as your filter)
• An AI-first approach: you use tools to move faster and scale smarter
• Strong grasp of modern SEO, AEO (Answer Engine Optimization), and content marketing at scale
• Confidence using emerging channels like Reddit, Quora, Discord, Slack groups, and vertical communities
• Hands-on experience with email automation, lead flows, LinkedIn Ads, retargeting, and programmatic campaigns
• A self-starting, experimental nature: you don’t wait for direction, you make things happen
• A strong personal brand is a plus: your LinkedIn shows initiative and ownership
• Fluency in English; other European languages are a bonus
• Energy, curiosity, and a team-first attitude: you're hungry to learn, ready to hustle, and eager to build

What We Offer

• 🎯 Career Growth & Development: Room to Design Yourself, opportunities to grow quickly within and beyond HelloPrint.
• 🌍 International Experience: Work in a diverse team of 150+ professionals from 34+ nationalities in our Rotterdam or Valencia office.
• 🚀 Innovation & Impact: Shape the future of customized products in a high-growth, tech-driven company where your ideas make a real difference.
• 💡 Collaboration & Ownership: Work with experienced leaders, take initiative, and drive meaningful projects with the freedom to innovate.
• 💰 Competitive Salary & Benefits: including 24/7 access to our HelloFit gym, OneFit discount, and company-sponsored healthy meals every day.

Are You Ready to Build the Future? This isn’t a job for just anyone. We need bold thinkers, fast executors, and AI-first problem solvers. If that sounds like you, apply now. Let’s redefine an industry together.