Data & Insights specialist SAMY L'Oréal Benelux

Do you have a knack for reading between the numbers, turning chaos into clarity, and spotting what others miss? Are you ready to unlock the world behind the data for top brands and drive real digital impact? Then this Data & Insights Specialist role is your next big step!

As a Data & Insights professional, you’ll play a key role within our growing team, supporting the account management crew with sharp trend analysis and hard-hitting performance insights. You’ll dive deep into digital marketing data to understand consumer behavior and turn massive datasets into actionable stories that fuel successful campaigns. Your research and insights will help L’Oréal stay ahead of the conversation, make smarter content, and optimize every marketing euro. Whether it’s digging into social listening, benchmarking against competitors, or reporting on the latest trends, you’ll become the trusted advisor who sees what’s coming before anyone else does.

What you’ll do

• Translate complex data streams into clear, concise, and actionable consumer insights for our clients.
• Analyze campaign and channel metrics to spot trends, opportunities, and bottlenecks for improvement.
• Set and refine benchmarks, measuring performance against industry standards and direct competitors.
• Use advanced social listening tools (like Brandwatch, Sprinklr, Synthesio, NetBase, Socialbakers) to track conversations, uncover trending topics, and monitor the market landscape.
• Prepare and present regular reports on brand performance, category trends, and competitive positioning.
• Collaborate closely with account management and strategy teams to provide recommendations on content, messaging, campaign creation, and budget allocation.
• Conduct market and competitor research to feed our strategic planning process.
• Stay ahead of the latest digital and social media trends to continuously drive innovation in our approach.

What we’re looking for

• 2–4 years’ experience as a Data & Insights specialist, ideally in digital marketing or at an agency, with a strong understanding of the fast-paced environment.
• Ability to interpret complex data and turn numbers into actionable insights.
• Hands-on experience with social listening tools such as Brandwatch, Sprinklr, Synthesio, NetBase, or Socialbakers.
• Skilled in setting up queries, selecting keywords, and creating clear, data-driven reports.
• Strong attention to detail, analytical skills, and a passion for problem-solving.
• Familiarity with digital marketing, major social media platforms, and key influencer marketing metrics.
• Excellent team player with strong communication skills, comfortable collaborating across teams.
• Proactive, curious, and always seeking new ways to innovate in digital marketing.
• Native Dutch speaker with excellent English communication skills (written and spoken); French is a plus.

About SAMY

SAMY is a leading global social-first agency. We activate end-to-end media strategies, connecting with audiences in the most integrated and effective ways to solve key business challenges and make brands matter. As the first international ecosystem fueled by creativity, technology, and culture, our team of 900+ people spans 20 offices and 55 markets, serving more than 270 leading clients across Europe, the U.S., and Latin America. We create relevancy in the social universe for blue-chip brands such as L’Oréal, The North Face, Diageo, Microsoft, and Samsung. Our vision is to lead the evolution of brand communication. At our core, we are Bold, Human, and Transformative. SAMY is where your career pushes boundaries and unlocks your highest potential. We were born with a desire to go further, to defy the status quo, and to reshape our world. This is your opportunity to work around the globe, with exciting clients, on projects that shape the industry.

What we offer

• Mental well-being: Access to OpenUp for mental health courses, health checks, interviews, and 1-on-1 consultations with a psychologist via phone, chat, and video—helping address mental health issues early on.
• Personal and professional growth: Workshops and inspiring speakers to help you develop.
• Fun and relaxation: Iconic theme parties, after-work drinks with our legendary smoke machine, and fun trips away.
• Lunch, snacks & drinks: A well-stocked fridge, healthy snacks, delicious coffee, and our unforgettable office bar with signature team5pm beer.
• Pension savings: Save 2% of your gross wage with ASR Onsdoenpensioen, with the option to add more.
• Top-notch tools: All the equipment you need, including a Macbook.
• Phone plan reimbursement: Claim up to €50 per month for your phone plan.
• Unlimited vacation days (NL): Take as many vacation days as you’d like—we trust your sense of responsibility.
• Easy commute: Free Swapfiets, public transport card, or even a new pair of sneakers to get you to the office.
• Hybrid work modality: Flexible hybrid setup with 3 days in the office, designed to connect, create, and inspire.
• Flexible working hours: Supporting a healthy work-life balance.
• International work environment: Join a diverse, multicultural global family with opportunities to meet peers and work from any of our offices for up to 3 weeks per year.
• Career growth opportunities: Access to career paths, in-house online training, and a mobility plan to expand beyond local opportunities.
• Entrepreneurial ecosystem: Participate in the creation and growth of new ventures through SAMY Awards and Jaguar Incubator.
• Global briefs: Contribute to SAMY’s global growth by joining exciting client pitches and volunteering for projects aligned with your dream brands, target countries, or passions.