Senior / Lead Insight Analyst (12 Month FTC)

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.

We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company. Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

🛠️ The Business Intelligence & Analytics Team @ Bloom & Wild

Data is at the heart of how we Care Wildly at Bloom & Wild Group. Our BI & Analytics team empowers growth by transforming data into actionable insights and we're passionate about understanding customer behavior and identifying opportunities to delight them even more. We leverage SQL, data visualisation, and rigorous experimentation and analysis to uncover trends, predict user needs, and test hypotheses. We believe data drives positive change and empowers informed decisions and we value collaboration, continuous learning, and a data-driven mindset.

💻 What you’ll be doing

We're open to hiring a Senior or Lead Insight Analyst (level based on experience). The majority of your role will be focused on analytical insight projects, but from time-to-time you will also be expected to work on reporting and foundational data projects. In this fast-paced environment, you'll play a crucial role in delivering insights and driving data-informed decisions across our marketing and commercial domains.

Collaborating with Business Partners

• Build strong relationships with marketing and commercial stakeholders to understand their needs and prioritise projects that will deliver the greatest business value
• Translate complex analytical findings into compelling narratives for both technical and non-technical colleagues, ensuring insights are clearly communicated and understood
• Scope, shape and prioritise project briefs, challenging stakeholders where necessary to ensure you are focusing on areas which will achieve the greatest impact and outputs which will deliver desired business value

Driving Analytical Insights

• Lead a hypothesis-driven approach to answer critical business questions, such as:
  • How profitable are our marketing initiatives (e.g. deeper discount strategies)?
  • Which of our subscription customers are churning, and how can we predict & prevent this?
  • How are our brand campaigns impacting our sales driving activity?
  • What’s the expected lifetime value of our subscription customers?
• Identify and articulate the most suitable analytical solutions to drive value, leveraging your SQL expertise for ad hoc analysis and exploration
• Proactively uncover opportunities to optimise marketing and commercial performance, and influence strategy with clear, actionable insights
• You are encouraged to explore and leverage AI tools to speed up your own analytical tasks

Building Foundational Data Products

• Create and maintain Tableau dashboards to enable self-serve capabilities for business stakeholders
• Develop robust, scalable, and well-documented data models using Snowflake & DBT to ensure data consistency and reliability across the organisation

✅ You’ll love this role if you are…

• A strategic problem-solver: You're excited about using a hypothesis-led approach to get to the heart of business challenges and drive meaningful impact.
• A collaborative, influential partner: You enjoy building strong relationships with stakeholders and have a knack for translating complex data into clear, actionable insights for both technical and non-technical colleagues.
• An intellectually curious data advocate: You're passionate about leveraging data to understand customer behavior, optimise marketing and commercial performance, and uncover new opportunities for growth.
• A proactive doer: You thrive in a dynamic, high-growth environment, are able to juggle multiple priorities, and proactively identify opportunities to deliver quick wins and value.

🛠️ We’re looking For…

These are some of the skills and experience we think will enable success in this role. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

Must haves

• Proficient in SQL with regular day to day hands-on experience
• Problem solving and critical thinking skills including debugging and QA-ing data models and output
• Analytical experience delivering insights to drive business decisions in either a commercial or marketing field
• Familiar with marketing & commercial KPIs such as: LTV, ROI/ROAS, CAC/CPA and conversion rate
• A proven track record (with examples) of driving business impact through actionable insights and recommendations
• Ability to proactively identify quick wins and make trade-offs while maintaining analytical best practice
• Excellent communication skills & ability to work with multiple stakeholders and cross-functional teams
• Proactive team member - you take ownership and get stuck in, and you're able to balance multiple projects and priorities
• Experience working in a fast paced E-commerce environment

Nice to haves

• Subscriptions and above the line marketing analytics experience are both a big plus
• Knowledge and experience of market mix modelling / MMM / econometrics
• Experience working in a high growth DTC/B2C company or subscriptions based product or services
• Hands on experience designing, building and maintaining dashboards in visualisation tools such as Tableau, Looker or Periscope

🧭 Our ways of working

We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

• Lead change for good: we have the guts to try new things and step up to do what matters most
• Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
• Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
• Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.

🌟 (Some of) The good stuff

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

🌻 Work that works for you

• Work Abroad for up to 30 days each year
• Share in our success with a choice to take equity options from day 1
• 1 day per year to volunteer on a project that’s close to your heart
• We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement

🌴 Time off

• 24 vacation days and an option to buy an extra 5 each year
• Happiness days (1 extra day each quarter for your personal ‘me time’)
• 1 celebration day per year, to celebrate a holiday that’s important to you
• Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar

🌱 Health and wellbeing

• Mental health support through Open Up, including access to online therapy sessions
• Allies and champions groups
• Mental Health First Aiders and awareness training for our managers
• In person and virtual yoga every week
• Our office kitchen is stocked with healthy drinks and snacks to keep you going
• Workplace pension contributions

🌳 Growth & Development

• A flexible training framework for every stage of your career development through our Bloom & Learn programme
• Internal & external Speaker Sessions on a variety of different inspirational topics.

💐 Moments that matter

• We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen
• A BBQ-worthy rooftop terrace (Amsterdam HQ)
• Social & wellbeing monthly calendar
• We love to celebrate birthdays, anniversaries and other important milestones!
• Summer and End of Year events, team lunches and post-peak celebrations
• Irresistible discounts on our products, blooms & subscriptions!