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Area Visual Merchandiser - Franchise

Posted 18 Sep 2025
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Work experience
3 to 10 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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Join the Team at Karl Lagerfeld

ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.” Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld. We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes. Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

THE ROLE

We are looking for a result oriented, dynamic and decisive Visual Merchandiser to ensure a high level of VM execution within our international store network.

KEY RESPONSIBILITIES

  • Reporting to the VM Manager and supporting the visual merchandising Franchise teams with all VM activities.
  • Provide hands-on support for store VM activities seasonally (dedicated window launches, events & product launches) for stores across the KL portfolio (Global Partners).
  • Adapt global guidelines & interoperate across various space formats & different markets to reflect local & commercial needs.
  • Ownership of store openings – 360 approach: layouts, mannequin & prop orders.
  • Offer VM support & store visits physically or virtually to support business needs.
  • Responsible for all VM communication at store level.
  • Delivery of VM training & supporting in-store VM training initiatives to drive sell through & commercial goals.
  • Support with the creation of VM tools such as seasonal & permanent VM Guidelines, with adaptions to suit local market needs.
  • Work in partnership with Retail/Franchise/Marketing teams to create brand alignment across all global territories reflective of local markets.
  • Recommend & support with seasonal product “Sell in” ensuring brand VM strategies can be achieved & reflects Brand product launch calendar & core buy strategy.
  • Lead and motivate VM teams across partners to complete VM directives to given timelines, review & offer feedback to suit market/commercial needs & brand alignment.
  • VM support of Brand activities – Line openings, VM Guidelines shoot etc.
  • Delivery of key Marketing events/activities within local markets.

THE PROFILE

  • Visual Merchandising, across global Franchise network - Fashion, Retail or Business-related studies.
  • Minimum 3 years working experience in a similar role/market.
  • Language: fluent in English, both verbal and written.
  • Good knowledge and confidence in the use of Microsoft office, the Adobe Creative Suite (InDesign, Illustrator and Photoshop).
  • Organizational & coordination skills, enthusiasm, strong and natural communicator with excellent negotiation skills.
  • Able to work independently as well as in a team is key.
  • Flexibility to travel globally on a regular basis.
  • Meticulous attention to detail and consistency in VM approach.
  • Eager to learn and develop in a fast-growing environment.
  • Ability to prioritize and multitask.
  • Flexibility, adaptability and a positive "can-do" attitude are a must.
  • Ability to meet deadlines in a very fast paced environment.

Why #TEAMKARL?

  • Learning and development courses/training
  • Opportunity to make an impact
  • Remote working arrangements
  • Relocation allowance
  • Bonus holidays
  • Working in the heart of Amsterdam
  • Brand discounts
  • And exclusive sample sales only for #TEAMKARL

The collective vision of KARL LAGERFELD is to be the most connected global designer brand, inspiring consumers through luxury collections and immersing them in the World of KARL. If you are interested in joining #TEAMKARL, we invite you to submit your application today.

If you come across suspicious job postings or receive unexpected communication about a position, please contact us immediately at career@karllagerfeld.com

Fashion icon Karl Lagerfeld is globally renowned for his cutting-edge, aspirational and relevant approach to style. Under his creative direction, the KARL LAGERFELD fashion house is rooted in a DNA that’s accessible-luxe and cool; its signature aesthetic combines timeless classics with a modern, rock-chic edge.
KARL LAGERFELD’s portfolio includes ready-to-wear for men and women, childrenswear, bags and small leather goods. Additional…


Fashion icon Karl Lagerfeld is globally renowned for his cutting-edge, aspirational and relevant approach to style. Under his creative direction, the KARL LAGERFELD fashion house is rooted in a DNA that’s accessible-luxe and cool; its signature aesthetic combines timeless classics with a modern, rock-chic edge.

KARL LAGERFELD’s portfolio includes ready-to-wear for men and women, childrenswear, bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewellery. In 2016 the company launched bridal fine jewellery and KARL LAGERFELD PARIS, which brings Parisian-inspired styles to North America. In 2018, it launched the KARL LAGERFELD X KAIA collection — designed with model-of-the-moment Kaia Gerber — which was the company’s largest collaborative project to date.

KARL LAGERFELD’s expanding network includes over 100 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia. The global flagship store on KARL.COM reaches 96 countries and reflects KARL LAGERFELD’s expertise in engagement through digital innovation.

Retail
Amsterdam
125 employees